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Exam 6: E-Commerce Models and Strategies

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Question 71

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Consumers in all but four states are legally obligated to pay a ___________ tax related to online purchases, even if it is not collected by the online merchant.

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Question 72

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According to your textbook, the use of cloud based computing tools has already saved the government billions of dollars while at the same time increasing government productivity and efficiency.

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Question 73

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In response to the increased use of smartphones and tablets by citizens, many state and local governments are developing ___________________ to curb drunk driving.

When making an out-of-state purchase as is often the case when buying online) , consumers are usually obligated to pay a ________________, which is usually the same rate as a sales tax. However, most consumers ignore this requirement.

Exchanges are sites where many buyers and sellers conduct business transactions. ___________ exchanges serve many industries that use the same products or services e.g. office supplies, cleaning materials).

E-tailers face challenges that can interfere with the growth of their online marketing efforts. For instance, regular brick and mortar distributors may feel threatened if a manufacturer who normally supplies their products attempts to sell products directly to consumers online. This is an example of _____________ conflict.

Search engine optimization SEO) is a constantly evolving discipline-part science, part creative strategy-which attempts to achieve higher search rankings based on the design and content of a Web site.

Google is a very prosperous, global e-business. Most of its revenue is generated from an) _____________ business model.

Your textbook describes a number of e-business models. With the ____________ model, businesses charge buyers for a product/service based on usage levels. For instance, your cell phone company may charge you based on how much data you download while accessing the Internet from your mobile device.

Rates for digital advertising can be determined in a number of ways. Using the Cost per View method, the advertiser pays based on how many people take actions by clicking on the ad, which often serves as a hyperlink to the advertiser's web site or a page promoting the advertiser's brand.

Pay per click PPC) involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

Your textbook describes a number of e-business models. With the _____________ model, vendors ask partners to place logos or banner ads on their sites. If customers click the logo, go to vendor's site, and buy something, the vendor pays a commission to partners.

______________________ refers to the re-engineered procurement process using e-business technologies and strategies.

When consumers want to purchase products/services that are priced too low i.e. less than $1) to be paid with credit cards, an) ______________________ system is often used.

______________________ refers to the re-engineered procurement process using e-business technologies and strategies.

Your textbook describes a number of e-business models. Which of the terms below best fits the following description: "The businesses charges buyers for a product/service based on usage levels. For instance, your cell phone company may charge you based on how much data you download while accessing the Internet from your mobile device. "

Chegg sells and rents textbooks to college students. Chegg operates in the business-to-consumer marketplace.

In response to the increased use of smartphones and tablets by citizens, many state and local governments are developing ___________________ .

While most of us use Google services like Gmail, Google Maps, YouTube and the search engine for free, the fact that it generates most of its revenue from other businesses means it is part of a __________________ market.

Your textbook listed a number of security requirements for conducting e-commerce. Integrity helps insure that the buyer, the seller, and the paying institutions all know the identity of the parties with whom they are dealing.