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The term AIDA stands for ________ in a recruiting context.


A) ability, insight, demonstrated skills, and aptitude
B) allegiance (loyalty) , intelligence, dependability, and action-oriented
C) appropriate, interesting, design (features) , and actionable
D) attract (attention) , interest, desire, and action
E) announce, intend, demonstrate, and act

F) A) and B)
G) A) and E)

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What is the first step in employer branding?


A) Developing the employee value proposition
B) HR planning
C) Analyzing competitor brands
D) Building a pool of candidates
E) Defining the target audience

F) None of the above
G) B) and C)

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One advantage of employee referrals is that, because there are no advertising fees involved, paying referral rewards represents a low recruiting cost.

A) True
B) False

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For most employers, completion of an application form is the last step in the recruitment process.

A) True
B) False

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A risk of using social networking sites as a recruitment method is that disgruntled former employees or customers may post negative comments on the site.

A) True
B) False

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Job fair events would not allow


A) top prospects to be invited to visit the firm at a later date.
B) computer technology to be used.
C) recruiters to share information about the organization.
D) recruiters to share job opportunities in an informal, relaxed setting.
E) in-depth assessment of candidates.

F) All of the above
G) B) and E)

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Human Resources and Skills Development Canada (HRSDC) primarily helps which of the following?


A) Skilled tradespersons
B) People with supervisory skills
C) Non-union employees looking for a change in work
D) Unemployed individuals
E) People with a post secondary education

F) A) and B)
G) B) and E)

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Identify and describe the four main steps in the recruitment process.

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1. Job openings are identified through H...

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What information will a yield pyramid provide during the recruitment process?


A) The projected turnover rate given the number of applicants responding to a job opening
B) Number of applicants that must be attracted to hire the required number of new employees
C) Amount of lead time needed to hire the required number of new employees
D) Number of applicants rejected at each stage of the selecting process
E) Number of applicants that lack the educational requirements at each stage of the hiring process

F) C) and E)
G) C) and D)

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As the HR manager for a company you are hiring for a position that requires some formal training, but little work experience. Which of the following recruitment methods is likely to be most effective in generating a pool of qualified candidates at low cost?


A) Employment agencies
B) Newspaper advertisements
C) Human resource centres
D) Professional journal advertisements
E) Educational institutions

F) B) and C)
G) All of the above

Correct Answer

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What is the second step in employer branding?


A) Defining the reasons why the organization is a unique place to work
B) Developing the employee value proposition
C) Defining the target audience
D) Building a pool of candidates
E) Differentiating from the competition

F) A) and E)
G) B) and E)

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Which of the following provides an efficient means of collecting verifiable historical data from candidates in a standardized format?


A) Having candidates complete a personality test with their job application
B) Testing candidates online in the field of the job opening
C) Hosting phone interviews before meeting candidates in person
D) An online applicant tracking system that codes and logs data
E) Matching notes taken in an interview with a candidate's application form

F) D) and E)
G) A) and B)

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You are a recruiter with a software development firm and are seeking to fill positions requiring specific computer programming knowledge and work experience. Which of the following recruitment sources or methods would be particularly useful to you?


A) Educational institutions
B) A labour organization
C) Professional and trade associations
D) Write-ins
E) Newspaper advertising

F) C) and D)
G) B) and E)

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What is a disadvantage of an internal job posting?


A) Employees feel that the company may be having difficulties and personnel changes are being made.
B) The decision about which candidate to select may be more difficult if there are two or more equally qualified candidates.
C) Most employees feel the person for the job has already been selected so the response rate to the job posting is low.
D) Often all employees interpret the job posting to feel they deserve the position regardless if they work in a different area from where the job opening exists.
E) Unsuccessful job candidates take internal job postings lightly which shows a lack of motivation to improve their positions.

F) D) and E)
G) A) and B)

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Significant benefits to hiring and retaining older employees include


A) the opportunity to develop flexible work options.
B) their strong work ethic.
C) the opportunity to invest in retraining.
D) their knowledge of history and how things used to be done.
E) none of the above.

F) All of the above
G) A) and B)

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Nepotism is a problem most closely associated with


A) write-ins.
B) educational institutions.
C) human resource centres.
D) employee referrals.
E) walk-ins.

F) D) and E)
G) A) and E)

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Why is there an increase in use of online application forms by employers?


A) Online tools are needed since HR staff is declining
B) Most jurisdictions make online applications a legal requirement
C) Convenience and ubiquity of web browsers
D) HR legislation requires a hiring process completely devoid of stereotyping
E) To increase the volume of applications for each job opening

F) A) and E)
G) A) and D)

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Recruits can be hired through union hiring halls, particularly in construction. The roster of members only works for one organization at a time.

A) True
B) False

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Which of the following is true of employer branding?


A) It is the image of the organization as an employer held by persons external to the organization only.
B) It is the image of the organization as an employer held by applicants for a position with the organization only.
C) It is important only for persons who are eventually hired by the organization.
D) It is the image of the organization as an employer held by current employees only.
E) It is the image of the organization as an employer held by persons external to the organization as well as current employees.

F) A) and B)
G) All of the above

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Trends of particular significance today include a decrease in the availability of younger workers.

A) True
B) False

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