Question 1

Email messages

Accepted Answer

A)  generally require less care than other messages,since email is temporary and easily deleted.
B)  should be written with the assumption that they will be stored forever.
C)  should always be less formal in business than messages in other media.
D)  should be replaced with IM whenever possible.
E)  are a productive tool to gain access to anyone in the organization.F) A) and C)
G) All of the above

Question 2

Networks that focus on a particular function or audience are known as

Accepted Answer

A)  public,general-purpose networks.
B)  public,specialized networks.
C)  private networks.
D)  private,general-purpose networks.
E)  augmented networks.F) A) and B)
G) A) and E)

Question 3

When you're writing email messages in the workplace,remember that business emails

Accepted Answer

A)  require a higher level of quality than personal emails.
B)  should never be shorter than one screen.
C)  aren't constrained by the rules of grammar,punctuation,and syntax.
D)  are the best medium for internal messages,regardless of their content.
E)  should be written in the same format as a personal email.F) A) and E)
G) B) and C) A

Question 4

List at least three drawbacks of using instant messaging in business.

Accepted Answer

Potential disadvantages of using IM in b...

Question 5

In a court of law,email messages and other electronic documents can have the same weight as printed documents.

Accepted Answer

A) True 
 B)False

Question 6

Companies can use a research technique called ________ to track social networks and other media to (1) take the pulse of public opinion and (2) identify opinion makers.

Accepted Answer

A)  cold calling
B)  sentiment analysis
C)  brand socialization
D)  location-based networking
E)  guerilla marketingF) D) and E)
G) A) and B)

Question 7

Explain how to apply the three-step writing process to instant messages.

Accepted Answer

Although instant messages are often conc...

Question 8

Spelling,punctuation,and grammar don't matter in email; getting your message out quickly should be your only concern.

Accepted Answer

A) True 
 B)False

Question 9

One of the biggest attractions of podcasting is

Accepted Answer

A)  the ease of distribution.
B)  the low cost.
C)  improvement in audience engagement.
D)  the ability to create open-ended conversations.
E)  the conversations,person-to-person feel of the recording.F) A) and B)
G) A) and D)

Question 10

Explain the role of a community manager at the workplace.

Accepted Answer

With the rise in social media over the past few years and its transformative effect on business,community manager is one of the hottest new jobs in business.In the narrowest sense,a community manager is the social media interface between a company and its external stakeholders.More broadly,some community managers also plan and manage corporate events and oversee customer support operations.In smaller firms,the community manager might be the sole voice in a company's social media presence (running its Twitter account and Facebook pages,for example).In larger firms,the job often entails supervising a team of people who carry out a broad range of audience-engagement activities.

Question 11

Social networks are used for many business communication needs because the networks can

Accepted Answer

A)  integrate the company work force.
B)  limit collaboration with customers.
C)  reduce the need for mentors.
D)  provide an outlet for employee concerns.
E)  increase structural barriers.F) A) and D)
G) A) and C)

Question 12

When using IM to communicate with clients and vendors,your greatest concern is likely to be

Accepted Answer

A)  incompatibility between your company's IM system and the systems your vendors and clients use.
B)  the need for users to learn complicated software that may take years to learn.
C)  the ability to use it only on expensive,highly specialized devices.
D)  the high cost.
E)  the need to include visual references.F) A) and D)
G) A) and B) A

Question 13

When you're blogging for business,

Accepted Answer

A)  don't worry about proofreading because your audience doesn't expect it.
B)  apply the three-step writing process as you would for any other business message.
C)  don't spend a lot of time trying to define your audience: you're writing for everyone.
D)  it is a waste of time unless you are selling high-tech products or services.
E)  you can rely on your HTML editor to correct all errors in spelling and grammar.F) A) and B)
G) B) and E)

Question 14

When you're applying the three-step writing process to blogging,the planning step will include

Accepted Answer

A)  an in-depth blog about the overall goals of the blog.
B)  targeting the audience that you intend to reach.
C)  expanding the scope of subjects that you plan to cover.
D)  a list of potential topics to blog about.
E)  methods to advertise the blog.F) C) and D)
G) A) and B)

Question 15

Training content on a mobile device that is provided as workers are learning tasks is referred to as

Accepted Answer

A)  gamification.
B)  virtual reality.
C)  moblogging.
D)  mobile podcasting.
E)  augmented reality.F) A) and B)
G) A) and C)

Question 16

If you do not have a constant supply of new information to post on a business blog,

Accepted Answer

A)  your audience will appreciate not having to process information that changes constantly.
B)  repost old material so your audience will not lose interest.
C)  you should create a traditional website instead.
D)  keep readers interested by adding daily comments on current events.
E)  you should simply add "Nothing new just yet" each day to let readers know that the blog is still viable.F) B) and C)
G) A) and C)

Question 17

In order to use instant messaging (IM) productively in the workplace,

Accepted Answer

A)  maintain your IM presence 24-7.
B)  don't worry about IM etiquette during short exchanges.
C)  treat IM as a professional communication medium.
D)  use IM to send confidential,complex,and personal messages.
E)  use IM to replace the use of email whenever possible.F) A) and C)
G) D) and E)

Question 18

When writing for social media,one should

Accepted Answer

A)  write as if they are offering a sales pitch.
B)  write informally,but carefully.
C)  include more detail than if writing for non-social media.
D)  withhold information to keep readers engaged.
E)  remember that anything posted online can easily be deleted.F) D) and E)
G) All of the above

Question 19

One of the greatest drawbacks to using podcasts in business is

Accepted Answer

A)  you'll need to purchase costly equipment before you can start.
B)  the difficulty of finding people with good speaking voices.
C)  the challenge listeners face when trying to find specific parts of the message.
D)  the high cost of establishing a distribution network for podcasts.
E)  the lack of portability.F) A) and D)
G) All of the above

Question 20

Many companies are now using ________ to replace or supplement some conference calls,training courses,and other communication activities.

Accepted Answer

A)  blogs
B)  instant messaging
C)  email
D)  text messaging
E)  podcastsF) C) and E)
G) C) and D)

Exam 7: Crafting Messages for Digital Channels

Email messages

Correct Answer
verified

Networks that focus on a particular function or audience are known as

Correct Answer
verified

When you're writing email messages in the workplace,remember that business emails

Correct Answer
verified
A

List at least three drawbacks of using instant messaging in business.

Correct Answer
verified
Potential disadvantages of using IM in b...
View Answer

In a court of law,email messages and other electronic documents can have the same weight as printed documents.

Correct Answer
verified

Companies can use a research technique called ________ to track social networks and other media to (1) take the pulse of public opinion and (2) identify opinion makers.

Correct Answer
verified

Explain how to apply the three-step writing process to instant messages.

Correct Answer
verified
Although instant messages are often conc...
View Answer

Spelling,punctuation,and grammar don't matter in email; getting your message out quickly should be your only concern.

Correct Answer
verified

One of the biggest attractions of podcasting is

Correct Answer
verified

Explain the role of a community manager at the workplace.

Social networks are used for many business communication needs because the networks can

Correct Answer
verified

When using IM to communicate with clients and vendors,your greatest concern is likely to be

Correct Answer
verified
A

When you're blogging for business,

Correct Answer
verified

When you're applying the three-step writing process to blogging,the planning step will include

Correct Answer
verified

Training content on a mobile device that is provided as workers are learning tasks is referred to as

Correct Answer
verified

If you do not have a constant supply of new information to post on a business blog,

Correct Answer
verified

In order to use instant messaging (IM) productively in the workplace,

Correct Answer
verified

When writing for social media,one should

Correct Answer
verified

One of the greatest drawbacks to using podcasts in business is

Correct Answer
verified

Many companies are now using ________ to replace or supplement some conference calls,training courses,and other communication activities.

Correct Answer
verified

Exam 7: Crafting Messages for Digital Channels

Email messages

Correct AnswerverifiedShow Answer

Networks that focus on a particular function or audience are known as

Correct AnswerverifiedShow Answer

When you're writing email messages in the workplace,remember that business emails

Correct AnswerverifiedA

List at least three drawbacks of using instant messaging in business.

Correct AnswerverifiedPotential disadvantages of using IM in b...View AnswerShow Answer

In a court of law,email messages and other electronic documents can have the same weight as printed documents.

Correct AnswerverifiedShow Answer

Companies can use a research technique called ________ to track social networks and other media to (1) take the pulse of public opinion and (2) identify opinion makers.

Correct AnswerverifiedShow Answer

Explain how to apply the three-step writing process to instant messages.

Correct AnswerverifiedAlthough instant messages are often conc...View AnswerShow Answer

Spelling,punctuation,and grammar don't matter in email; getting your message out quickly should be your only concern.

Correct AnswerverifiedShow Answer

One of the biggest attractions of podcasting is

Correct AnswerverifiedShow Answer

Explain the role of a community manager at the workplace.

Social networks are used for many business communication needs because the networks can

Correct AnswerverifiedShow Answer

When using IM to communicate with clients and vendors,your greatest concern is likely to be

Correct AnswerverifiedA

When you're blogging for business,

Correct AnswerverifiedShow Answer

When you're applying the three-step writing process to blogging,the planning step will include

Correct AnswerverifiedShow Answer

Training content on a mobile device that is provided as workers are learning tasks is referred to as

Correct AnswerverifiedShow Answer

If you do not have a constant supply of new information to post on a business blog,

Correct AnswerverifiedShow Answer

In order to use instant messaging (IM) productively in the workplace,

Correct AnswerverifiedShow Answer

When writing for social media,one should

Correct AnswerverifiedShow Answer

One of the greatest drawbacks to using podcasts in business is

Correct AnswerverifiedShow Answer

Many companies are now using ________ to replace or supplement some conference calls,training courses,and other communication activities.

Correct AnswerverifiedShow Answer

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Potential disadvantages of using IM in b...
View Answer

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Although instant messages are often conc...
View Answer

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