FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 1: Marketing: the Art and Science of Satisfying Customers

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following statements is correct regarding not-for-profit organizations?

A) The sole common factor between not-for-profit organizations and for-profit firms is the financial bottom line.
B) Not-for-profit organizations hope to generate as much revenue as possible to support their causes.
C) Not-for-profit organizations are all found in the public sector.
D) Historically, not-for-profit firms have had more exact goals and marketing objectives than for-profit firms.

E) C) and D)
F) A) and B)

Correct Answer

verified

Show Answer

Question 22

Multiple Choice

Review LaterAdd Note

Review Later

Relationship marketing focuses more attention on _____ customers because new customers are _____ to acquire compared to existing customers.

A) existing; less expensive
B) new; less expensive
C) existing; more expensive
D) new; more expensive

E) B) and D)
F) B) and C)

Correct Answer

verified

Show Answer

Question 23

True/False

Review LaterAdd Note

Virtually all colleges and universities have alumni associations that publish magazines,hold reunions,and try to raise funds.These activities constitute organization marketing.

The marketing era is the successive historical outcome of the production era.

​In this era of marketing,strategic alliances are (were) very important.

Buying and selling are:

The expanded concept of marketing activities permeates all functions in businesses and not-for-profit organizations.​

Which of the following holds true when not-for-profit organizations are compared with for-profit organizations?​

Interactive marketing refers to buyer-seller communication in which the customer controls the amount and type of information received from a marketer.

Marketing myopia refers to management's failure to recognize the broad scope and nature of its business.This can be avoided if the firm adopts marketing oriented ideas and actions that are focused on satisfying customers by meeting their needs.A firm can convey its focus on customer needs and satisfaction with its company slogan. Which one of the following company slogans is least effective in conveying a focus on customer needs and satisfaction?

Wild Escape advertises jungle safaris,chimpanzee tracking,and gorilla tracking tours.This is an example of _____.

​The primary objective of a firm's social responsibility actions is to achieve_______________?

Which one of the following statements about marketing is false?

It can be said that Glen Inc.,a woolen products manufacturing company based in Switzerland,is a firm that uses a market-driven strategy because it produces goods based on local customers' experiences,needs,and preferences.

The NBA Sacramento Kings play their home games in the Arco Arena.The naming of their stadium is an example of which one of the following five types of nontraditional marketing?

Which of the following is a combination of person,cause,and organization marketing?

Both customers and companies are making extensive use of social media sites such as Facebook,Twitter,Pinterest and Instagram.These sites enable marketers to create and disseminate content and customers or followers may choose to engage with the organization thereby controlling their exposure to the information.This activity is termed _________ marketing.

Form utility refers to conversion of raw materials and components into finished goods and services.

Describe the process of relationship building in marketing.

Nations Bank has engaged in extensive marketing research to learn more about its customers - especially those in the 18 to 30 age group.The research identified that these consumers do not enjoy visiting a bank branch location and prefer to manage their banking via their smart phone,tablet or computer.The bank has invested in sophisticated applications which enable consumers to deposit checks,check their balances,pay bills,and transfer funds.Nations Bank believes this investment in research to understand consumer needs enables them to develop the right array of services which will lead to improved market success and overall performance.This is an example of a(n) :