Question 1

Vertical marketing system refers to

Accepted Answer

A)  professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
B)  the combination of successive stages of production and distribution under a single ownership.
C)  professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
D)  a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.
E)  retailer-sponsored cooperatives where small, independent retailers form an organization that operates a wholesale facility cooperatively.F) A) and D)
G) B) and E)

Question 2

A(n)  _________ is any intermediary between manufacturer and end-user markets.

Accepted Answer

A)  middleman
B)  wholesaler
C)  retailer
D)  broker
E)  agentF) A) and B)
G) A) and C)

Question 3

The most indirect channel employed when where many small manufacturers and many small retailers and an intermediary are is used to help coordinate a large supply of the product would best be represented in Cubicle "d" in figure 13-3 above.Which of the following products would be a good example of purchasing in this channel?

Accepted Answer

A)  dental services
B)  automobiles
C)  pool supplies
D)  rugs made in india
E)  candy barsF) A) and C)
G) A) and E)

Question 4

What are the three basic functions performed by intermediaries?

Accepted Answer

Intermediaries perform three basic funct...

Question 5

Intermediaries make the selling of goods more efficient by

Accepted Answer

A)  eliminating inventory costs.
B)  identifying target markets.
C)  reducing manufacturing costs.
D)  minimizing the number of sales contacts between producer and consumer.
E)  maximizing the number of contacts necessary between producer and consumer.F) B) and C)
G) C) and D)

Question 6

Which of the following statements best describes how a supply chain differs from a marketing channel?

Accepted Answer

A)  communication is more important in the marketing channel than in the supply chain.
B)  the marketing channel places more emphasis on cost-effectiveness than the supply chain.
C)  a marketing channel includes suppliers that provide raw material inputs to a manufacturer.
D)  a supply chain includes suppliers; marketing channels do not.
E)  a supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.F) A) and B)
G) A) and C)

Question 7

The lag from ordering an item until it is received and ready for use or sale is referred to as

Accepted Answer

A)  order cycle time.
B)  order handling time.
C)  order-to-ship duration.
D)  purchase cycle.
E)  logistics cycle.F) None of the above
G) All of the above

Question 8

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a

Accepted Answer

A)  dealer.
B)  agent.
C)  retailer.
D)  wholesaler.
E)  distributor.F) B) and D)
G) A) and C)

Question 9

Intermediaries who perform a variety of distribution functions, including selling, maintaining inventories, extending credit, and so on are referred to as _________.

Accepted Answer

A)  dealers
B)  brokers
C)  retailers
D)  wholesalers
E)  distributorsF) A) and C)
G) A) and D)

Question 10

Franchising is a form of _________.

Accepted Answer

A)  corporate vertical marketing systems
B)  horizontal marketing systems
C)  contractual vertical marketing systems
D)  administered vertical marketing systems
E)  wholesaler-sponsored voluntary systemsF) A) and B)
G) None of the above

Question 11

The combination of successive stages of production and distribution under a single ownership is referred to as a(n)  _________.

Accepted Answer

A)  contractual vertical marketing system
B)  corporate vertical marketing system
C)  integrated marketing system
D)  corporate horizontal marketing system
E)  contractual horizontal marketing systemF) B) and C)
G) B) and D)

Question 12

Multichannel marketing seeks to integrate a firm's electronic and delivery channels, catalogs can serve as shopping tools for online purchasing, and web sites can help consumers do their homework before visiting a store.In addition,

Accepted Answer

A)  multichannel marketing can leverage the value-adding capabilities of different channels.
B)  multichannel marketing creates greater elasticity of demand for its products.
C)  multichannel marketing creates greater inelasticity of demand for its product.
D)  multichannel marketing allows firms to legally circumvent paying taxes on revenue generated by online sales.
E)  multichannel marketing customers are not required to pay any shipping and handling charges.F) All of the above
G) C) and D)

Question 13

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Accepted Answer

A)  corporate vertical marketing system
B)  integrated vertical marketing system
C)  contractual vertical marketing system
D)  administered vertical marketing system
E)  interactive vertical marketing systemF) A) and C)
G) B) and E)

Question 14

Middleman refers to

Accepted Answer

A)  a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
B)  a person or firm whose sole responsibility is to find distributors for a manufacturer's products.
C)  any intermediary between manufacturer and end-user markets.
D)  a person or firm that takes possession of a product and in some way alters it before passing it on to the consumer.
E)  an intermediary who sells to ultimate consumers.F) D) and E)
G) B) and D)

Question 15

The three major types of corporate vertical marketing systems are corporate, contractual, and _________.

Accepted Answer

A)  integrated
B)  administered
C)  cooperative
D)  delegated
E)  manufacturer-dominatedF) A) and B)
G) B) and C)

Question 16

Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "B," would be _________.

Accepted Answer

A)  transactional function
B)  middleman function
C)  logistical function
D)  facilitating function
E)  operational functionF) D) and E)
G) C) and E)

Question 17

A contractual vertical marketing system refers to

Accepted Answer

A)  when privately owned distributors and retailers integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
B)  the integration of independent production and distribution firms, on a contractual basis, so their efforts to obtain greater functional economies and marketing impact are greater than they could achieve alone.
C)  when a manufacturer offers a limited number of franchise licenses to guarantee the numbers of company competitors within a given geographical region.
D)  an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)  the formal contractual designation of one channel member whether producer, wholesaler, or retailer, to coordinate, direct, and support all other members.F) A) and D)
G) All of the above

Question 18

Figure 13-3 
-Figure 13-3 above, represents four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "c" would be a good example of purchasing a _________.

Accepted Answer

A)  candy bar
B)  new vehicle
C)  car insurance
D)  boston pizza
E)  ticket to a rock concertF) B) and C)
G) A) and E)

Question 19

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment or in carwashes where customers are waiting and can have something amusing to read.This would be an example of which type of distribution?

Accepted Answer

A)  a strategic channel alliance
B)  multichannel distribution
C)  parallel distribution
D)  dual distribution
E)  restricted distributionF) B) and C)
G) D) and E)

Question 20

Jaffar (Jeff)  Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto, Canada.he personally shops the world over, handpicks, and order authentic and beautiful handmade Rugs which he has shipped to Canada where he sells them through his brick-and-mortar stores as at his tabrizi.com website.In terms of the marketing channel, jeff is acting as a(n)  _________.

Accepted Answer

A)  consumer
B)  retailer
C)  wholesaler
D)  brokerage firm
E)  middlemanF) A) and E)
G) A) and D)

Exam 13: Managing Marketing Channels and Supply Chains

Correct Answer
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Franchising is a form of _________.

Correct Answer
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A contractual vertical marketing system refers to

Correct Answer
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A(n) _________ is any intermediary between manufacturer and end-user markets.

Correct Answer
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The lag from ordering an item until it is received and ready for use or sale is referred to as

Correct Answer
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Figure 13-3 -Figure 13-3 above, represents four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "c" would be a good example of purchasing a _________.

Correct Answer
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Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a

Correct Answer
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What are the three basic functions performed by intermediaries?

Correct Answer
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Intermediaries perform three basic funct...
View Answer

The combination of successive stages of production and distribution under a single ownership is referred to as a(n) _________.

Correct Answer
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Middleman refers to

Correct Answer
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Vertical marketing system refers to

Correct Answer
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Correct Answer
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Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "B," would be _________.

Correct Answer
verified

Multichannel marketing seeks to integrate a firm's electronic and delivery channels, catalogs can serve as shopping tools for online purchasing, and web sites can help consumers do their homework before visiting a store.In addition,

Correct Answer
verified

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Correct Answer
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The three major types of corporate vertical marketing systems are corporate, contractual, and _________.

Correct Answer
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Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct Answer
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Intermediaries who perform a variety of distribution functions, including selling, maintaining inventories, extending credit, and so on are referred to as _________.

Correct Answer
verified

Intermediaries make the selling of goods more efficient by

Correct Answer
verified

Correct Answer
verified

Exam 13: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

Franchising is a form of _________.

Correct AnswerverifiedShow Answer

A contractual vertical marketing system refers to

Correct AnswerverifiedShow Answer

A(n) _________ is any intermediary between manufacturer and end-user markets.

Correct AnswerverifiedShow Answer

The lag from ordering an item until it is received and ready for use or sale is referred to as

Correct AnswerverifiedShow Answer

Figure 13-3 -Figure 13-3 above, represents four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "c" would be a good example of purchasing a _________.

Correct AnswerverifiedShow Answer

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a

Correct AnswerverifiedShow Answer

What are the three basic functions performed by intermediaries?

Correct AnswerverifiedIntermediaries perform three basic funct...View AnswerShow Answer

The combination of successive stages of production and distribution under a single ownership is referred to as a(n) _________.

Correct AnswerverifiedShow Answer

Middleman refers to

Correct AnswerverifiedShow Answer

Vertical marketing system refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "B," would be _________.

Correct AnswerverifiedShow Answer

Multichannel marketing seeks to integrate a firm's electronic and delivery channels, catalogs can serve as shopping tools for online purchasing, and web sites can help consumers do their homework before visiting a store.In addition,

Correct AnswerverifiedShow Answer

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Correct AnswerverifiedShow Answer

The three major types of corporate vertical marketing systems are corporate, contractual, and _________.

Correct AnswerverifiedShow Answer

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct AnswerverifiedShow Answer

Intermediaries who perform a variety of distribution functions, including selling, maintaining inventories, extending credit, and so on are referred to as _________.

Correct AnswerverifiedShow Answer

Intermediaries make the selling of goods more efficient by

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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Intermediaries perform three basic funct...
View Answer

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