Question 1

Direct selling is likely to continue to grow in markets:

Accepted Answer

A)  where retail chains carry similar products at discount rates.
B)  where convenience is not important.
C)  where there is a lack of effective distribution channels.
D)  in which consumers are knowledgeable shoppers.E) A) and D)
F) A) and C)

Question 2

Level of service refers to the:

Accepted Answer

A)  breadth and depth of goods provided.
B)  degree of product liability held by the manufacturer.
C)  degree of service provided to the customer.
D)  relationship between the manufacturer, retailer, and consumer.E) A) and B)
F) All of the above

Question 3

Mamma's Palace carries 3,000 items in stock for expectant mothers in all dress sizes.This is an example of the ____ that Mamma's Palace carries.

Accepted Answer

A)  depth of product line
B)  breadth of product line
C)  product mix
D)  versatility of product lineE) A) and D)
F) None of the above

Question 4

Offering several unrelated product lines in a single store is referred to as intertype competition.

Accepted Answer

A) True 
 B)False

Question 5

Drop shippers are wholesalers who:

Accepted Answer

A)  furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers.
B)  take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for merchandise.
C)  own the merchandise they sell but do not physically handle, stock, or deliver it.
D)  have a small warehouse from which they stock their trucks for distribution to retailers.E) A) and B)
F) All of the above

Question 6

Commuter stops such as airports and train and bus stations do not have stores that are open 24 hours each day.But travelers are often in need of small convenience products and food items.Which type of non-store retailing fits best in these locations?

Accepted Answer

A)  catalogue
B)  online retailing
C)  telemarketing
D)  automatic vendingE) A) and C)
F) A) and B)

Question 7

Markets where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach is likely to promote direct selling.

Accepted Answer

A) True 
 B)False

Question 8

_____ distinguishes retail outlets on the basis of whether individuals, corporate chains, or contractual systems possess or control the outlet.

Accepted Answer

A)  Level of service
B)  Form of ownership
C)  Merchandise line
D)  Method of operationE) B) and D)
F) All of the above

Question 9

In order to improve online order rates, a retailer should

Accepted Answer

A)  Develop a social media strategy that engages consumers
B)  Put heavy emphasis on low prices
C)  Advertise both online and through traditional channels
D)  Focus attention on commercial messages instead of word-of-mouthE) B) and D)
F) B) and C)

Question 10

Understanding the consumption of goods and services has been ignored by traditional marketers, whose focus has been on understanding shoppers.

Accepted Answer

A) True 
 B)False

Question 11

Foodies sells a wide variety of fruits and vegetables, including exotic ones from different countries.It has very competent salespeople who guide the customers in selecting their produce.The retailer guarantees the freshness of its produce and offers a no-questions-asked exchange policy.In terms of the retailing mix, this strategy is concerned with _____.

Accepted Answer

A)  the communications mix
B)  discounts and allowances
C)  variety and assortment
D)  the products and services mixE) A) and B)
F) A) and C)

Question 12

Which of the following are limited-service wholesalers?

Accepted Answer

A)  selling agents
B)  general merchandise wholesalers
C)  specialty merchandise wholesalers
D)  cash and carry wholesalersE) None of the above
F) A) and B)

Question 13

Marcus Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country.The storeowner describes the store as "the Sam's Club of pigeon supplies." Marcus Pigeon Supplies is an example of a(n)  _____.

Accepted Answer

A)  limited-line store
B)  single-line store
C)  intertype outlet
D)  general merchandise storeE) C) and D)
F) A) and B)

Question 14

A men's clothing store that offers alterations is providing its customers with _____ utility.

Accepted Answer

A)  time
B)  place
C)  possession
D)  formE) None of the above
F) A) and D)

Question 15

What is off-price retailing? How is it different from a discount store?

Accepted Answer

Off-price retailing involves selling bra...

Question 16

Describe choice and customization as reasons why consumers shop and buy online.

Accepted Answer

Consumers typically offer six reasons wh...

Question 17

Social media sites like Facebook and Twitter have

Accepted Answer

A)  Given a boost to online retailing
B)  Caused a reduction in online retailing
C)  Increased consumer preference for in-store retailing
D)  Little influence on purchase behaviorE) A) and D)
F) B) and C)

Question 18

Which of the following is an example of non-store retailing?

Accepted Answer

A)  hypermarkets
B)  supercentres
C)  shopping centres
D)  vending machinesE) None of the above
F) A) and C)

Question 19

The first step in developing a retail strategy is

Accepted Answer

A)  To define a target market
B)  To determine the retail positioning
C)  Set sales goals
D)  Determining the overall pricing approachE) A) and B)
F) None of the above

Question 20

Foodies uses placards telling shoppers about the farmers who grew and harvested the various products in the store.This use of signage to provide consumer information is a part of the store's _____.

Accepted Answer

A)  communications mix
B)  discounts and allowances
C)  variety and assortment
D)  products and services mixE) All of the above
F) B) and D)

Exam 11: Retailing and Wholesaling

Mamma's Palace carries 3,000 items in stock for expectant mothers in all dress sizes.This is an example of the ____ that Mamma's Palace carries.

Correct Answer
verified

Offering several unrelated product lines in a single store is referred to as intertype competition.

Correct Answer
verified

What is off-price retailing? How is it different from a discount store?

Correct Answer
verified
Off-price retailing involves selling bra...
View Answer

The first step in developing a retail strategy is

Correct Answer
verified

Level of service refers to the:

Correct Answer
verified

Commuter stops such as airports and train and bus stations do not have stores that are open 24 hours each day.But travelers are often in need of small convenience products and food items.Which type of non-store retailing fits best in these locations?

Correct Answer
verified

Describe choice and customization as reasons why consumers shop and buy online.

Correct Answer
verified
Consumers typically offer six reasons wh...
View Answer

Marcus Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country.The storeowner describes the store as "the Sam's Club of pigeon supplies." Marcus Pigeon Supplies is an example of a(n) _____.

Correct Answer
verified

Foodies uses placards telling shoppers about the farmers who grew and harvested the various products in the store.This use of signage to provide consumer information is a part of the store's _____.

Correct Answer
verified

Understanding the consumption of goods and services has been ignored by traditional marketers, whose focus has been on understanding shoppers.

Correct Answer
verified

In order to improve online order rates, a retailer should

Correct Answer
verified

Which of the following are limited-service wholesalers?

Correct Answer
verified

Social media sites like Facebook and Twitter have

Correct Answer
verified

Drop shippers are wholesalers who:

Correct Answer
verified

Direct selling is likely to continue to grow in markets:

Correct Answer
verified

Correct Answer
verified

Which of the following is an example of non-store retailing?

Correct Answer
verified

_____ distinguishes retail outlets on the basis of whether individuals, corporate chains, or contractual systems possess or control the outlet.

Correct Answer
verified

Markets where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach is likely to promote direct selling.

Correct Answer
verified

A men's clothing store that offers alterations is providing its customers with _____ utility.

Correct Answer
verified

Exam 11: Retailing and Wholesaling

Mamma's Palace carries 3,000 items in stock for expectant mothers in all dress sizes.This is an example of the ____ that Mamma's Palace carries.

Correct AnswerverifiedShow Answer

Offering several unrelated product lines in a single store is referred to as intertype competition.

Correct AnswerverifiedShow Answer

What is off-price retailing? How is it different from a discount store?

Correct AnswerverifiedOff-price retailing involves selling bra...View AnswerShow Answer

The first step in developing a retail strategy is

Correct AnswerverifiedShow Answer

Level of service refers to the:

Correct AnswerverifiedShow Answer

Commuter stops such as airports and train and bus stations do not have stores that are open 24 hours each day.But travelers are often in need of small convenience products and food items.Which type of non-store retailing fits best in these locations?

Correct AnswerverifiedShow Answer

Describe choice and customization as reasons why consumers shop and buy online.

Correct AnswerverifiedConsumers typically offer six reasons wh...View AnswerShow Answer

Marcus Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country.The storeowner describes the store as "the Sam's Club of pigeon supplies." Marcus Pigeon Supplies is an example of a(n) _____.

Correct AnswerverifiedShow Answer

Foodies uses placards telling shoppers about the farmers who grew and harvested the various products in the store.This use of signage to provide consumer information is a part of the store's _____.

Correct AnswerverifiedShow Answer

Understanding the consumption of goods and services has been ignored by traditional marketers, whose focus has been on understanding shoppers.

Correct AnswerverifiedShow Answer

In order to improve online order rates, a retailer should

Correct AnswerverifiedShow Answer

Which of the following are limited-service wholesalers?

Correct AnswerverifiedShow Answer

Social media sites like Facebook and Twitter have

Correct AnswerverifiedShow Answer

Drop shippers are wholesalers who:

Correct AnswerverifiedShow Answer

Direct selling is likely to continue to grow in markets:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is an example of non-store retailing?

Correct AnswerverifiedShow Answer

_____ distinguishes retail outlets on the basis of whether individuals, corporate chains, or contractual systems possess or control the outlet.

Correct AnswerverifiedShow Answer

Markets where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach is likely to promote direct selling.

Correct AnswerverifiedShow Answer

A men's clothing store that offers alterations is providing its customers with _____ utility.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Off-price retailing involves selling bra...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Consumers typically offer six reasons wh...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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