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The aging of the population,changes in ethnic composition,and effects of the baby boom are __________ changes.


A) macroeconomic
B) demographic
C) global
D) sociocultural

E) All of the above
F) C) and D)

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End users are not


A) the final consumers in a distribution channel.
B) the first customers in a distribution channel.
C) likely to have greater bargaining power because of the Internet.
D) usually the C in B2C.

E) B) and C)
F) A) and B)

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Why must successful managers recognize opportunities and threats in their company external environment?


A) If they miscalculate the market, opportunities will be lost.
B) If they misread the market, they are likely to become rich.
C) If they identify all of the environmental threats, they are guaranteed to acquire large market share.
D) If they identify all of the environmental opportunities, they are guaranteed to acquire large market share.

E) C) and D)
F) All of the above

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Developments in technology and other innovations can create new industries and alter the boundaries of existing industries.

A) True
B) False

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It is important to question the reliability of forecasts because


A) if predictions are too low, a company like Motel 6 might build too many units and thus have a surplus of capacity.
B) uncertainty is black and white and therefore the gray areas are unimportant.
C) underestimating uncertainty can lead to good competitive strategies.
D) the growth new industries, such as that of telecommunications, cannot be predicted.

E) All of the above
F) C) and D)

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Scenario analysis is a superficial approach to forecasting that seeks to explore possible developments that many only be connected to the past.

A) True
B) False

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Because the Internet lowers barriers to entry in most industries,it


A) decreases the threat of new entrants.
B) increases supplier power.
C) makes it easier to build customer loyalty.
D) increases the threat of new entrants.

E) C) and D)
F) A) and D)

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In the Five-Forces model,conditions under which a supplier group can be powerful include all of the following except


A) lack of importance of the buyer to the supplier group.
B) high differentiation by the supplier.
C) readily available substitute products.
D) dominance by a few suppliers.

E) All of the above
F) B) and D)

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In the SWOT framework,______________ are internal factors that are specific to the company.


A) strengths and opportunities
B) strengths and threats
C) threats and weaknesses
D) strengths and weaknesses

E) A) and B)
F) A) and C)

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The power of suppliers will be enhanced if they are able to maintain a credible threat of forward integration.

A) True
B) False

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Examples of how to improve perceptual acuity include:


A) A CEO meets with other CEOs of non-competing companies to examine the world from multiple perspectives and then shares the results with his own management team.
B) A CEO meets with the company management team regularly to analyze current world events and their potential impact on the company.
C) A CEO meets with direct competitors to analyze current industry trends. The CEOs share their conclusions with their respective companies.
D) Outsiders are brought in to the board meeting to critique the company strategy, which considers the new information in its potential revamping of the strategy.

E) All of the above
F) None of the above

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Steve Jobs,former chairman of Apple,demonstrated that ___________ also are important in forecasting.


A) character and ability
B) intuition and judgment
C) training and experience
D) imagination and training

E) A) and B)
F) A) and C)

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Taking advantage of the increasing penetration of personal computers in American homes,the Mayo Clinic transformed itself as a provider of health-related knowledge and expertise.It took advantage of the ______ trends of the _______ in the prices of PCs and the ____________ presence of PCs in virtually every home in the United States.


A) soft; increase; increasing
B) soft; decrease; decreasing
C) hard; decrease; decreasing
D) hard; decrease; increasing

E) None of the above
F) A) and C)

Correct Answer

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Because of the Internet and digital technologies,it is very difficult for suppliers to create purchasing techniques that lower switching costs.

A) True
B) False

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When management assumptions,premises,or beliefs are incorrect or when internal inconsistencies among them render the overall theory of the business invalid,the strategy of the firm needs to be updated.

A) True
B) False

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A demographic trend in the United States,the aging of the population,has important implications for the economic segment (in terms of tax policies to provide benefits to increasing numbers of older citizens).

A) True
B) False

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A CEO meets four times a year with about four other CEOS of large,but noncompeting,diverse global companies.This is an example of how to improve perceptual acuity.

A) True
B) False

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Two companies ask outsiders to critique strategy during their board's strategy sessions.Such input typically leads to spirited discussions that provide valued input on the hinge assumptions and options that are under consideration.This is an example of how to improve perceptual acuity.

A) True
B) False

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Doctors and other health professionals say it is becoming harder to stay on the right side of the rules as billing requirements grow more convoluted.This is an example of which segment of the general environment?


A) economic
B) sociocultural
C) demographic
D) political and legal

E) A) and B)
F) B) and C)

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Larger numbers of women entering the work force since the early 1970s is an example of


A) demographic changes.
B) political and legal environmental changes.
C) sociocultural changes.
D) technological developments.

E) A) and B)
F) All of the above

Correct Answer

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