A) macroeconomic
B) demographic
C) global
D) sociocultural
Correct Answer
verified
Multiple Choice
A) the final consumers in a distribution channel.
B) the first customers in a distribution channel.
C) likely to have greater bargaining power because of the Internet.
D) usually the C in B2C.
Correct Answer
verified
Multiple Choice
A) If they miscalculate the market, opportunities will be lost.
B) If they misread the market, they are likely to become rich.
C) If they identify all of the environmental threats, they are guaranteed to acquire large market share.
D) If they identify all of the environmental opportunities, they are guaranteed to acquire large market share.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) if predictions are too low, a company like Motel 6 might build too many units and thus have a surplus of capacity.
B) uncertainty is black and white and therefore the gray areas are unimportant.
C) underestimating uncertainty can lead to good competitive strategies.
D) the growth new industries, such as that of telecommunications, cannot be predicted.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) decreases the threat of new entrants.
B) increases supplier power.
C) makes it easier to build customer loyalty.
D) increases the threat of new entrants.
Correct Answer
verified
Multiple Choice
A) lack of importance of the buyer to the supplier group.
B) high differentiation by the supplier.
C) readily available substitute products.
D) dominance by a few suppliers.
Correct Answer
verified
Multiple Choice
A) strengths and opportunities
B) strengths and threats
C) threats and weaknesses
D) strengths and weaknesses
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) A CEO meets with other CEOs of non-competing companies to examine the world from multiple perspectives and then shares the results with his own management team.
B) A CEO meets with the company management team regularly to analyze current world events and their potential impact on the company.
C) A CEO meets with direct competitors to analyze current industry trends. The CEOs share their conclusions with their respective companies.
D) Outsiders are brought in to the board meeting to critique the company strategy, which considers the new information in its potential revamping of the strategy.
Correct Answer
verified
Multiple Choice
A) character and ability
B) intuition and judgment
C) training and experience
D) imagination and training
Correct Answer
verified
Multiple Choice
A) soft; increase; increasing
B) soft; decrease; decreasing
C) hard; decrease; decreasing
D) hard; decrease; increasing
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) economic
B) sociocultural
C) demographic
D) political and legal
Correct Answer
verified
Multiple Choice
A) demographic changes.
B) political and legal environmental changes.
C) sociocultural changes.
D) technological developments.
Correct Answer
verified
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