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Exam 13: Digital Social Media Marketing

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Question 61

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The currency of the social web is content.

A) True
B) False

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Question 62

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What are the six main purposes of social media marketing strategies and tactics?

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Generally speaking,nearly all ...

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Question 63

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The most effective way to see what works and what doesn't with a firm's website is through the use of usability testing.

A restaurant sends a text message to a consumer alerting him or her of a special offering for that day.This restaurant is utilizing ______ computing.

Lucinda frequently posts blog entries about how much she loves Apple products.She raves about her MacBook,her iPad and her iPhone.For Apple,Lucinda would be considered a brand _____.

Part of what constitutes social media is the ability of users to share content with others.

Sentiment analysis is also known as attitude mining.

Marketers who wish to improve CTA conversion rates should write CTA headlines in _____ person language.

What innovation in the early 20th century started a new age of communication?

What is social media monitoring and why do companies need to do it?

_____ marketing refers to the marketing of goods or services using digital media,such as e-mail websites,search engines,and social media platforms.

Briefly describe the phases in the website design (or redesign)process.

Doritos creates a 30-second commercial that will broadcast on national television during the Super Bowl game.This is an example of owned media.

Which website usability attribute addresses how quickly users can perform tasks once they have learned the design?

A concise yet authoritative report or guide that seeks to inform readers about a complex issue and presents the issuing body's philosophy on the matter is referred to as

_____ refers to the spacing between letters and lines and the use of reader-friendly fonts.

An online journal in which people or companies post their thoughts and other content is referred to as a white paper.

Which of the following is not one of the phases of the website design (or redesign) process?

_____ metrics measure activity such as how people are participating in the conversation about a brand and how they are engaging in that conversation.

According to conversion expert Chelsea Baldwin,which of the following will help improve CTA conversion rates?