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Twitter is often used to participate in customer conversations and to provide customer service and engage in _______ management.


A) strategy
B) reputation
C) advice
D) participation

E) None of the above
F) C) and D)

Correct Answer

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The position of any page on a search engine results page is determined by the _______ of the search engine, which matches keywords entered by the user with keywords on various websites.


A) status
B) age
C) algorithm
D) netiquette

E) A) and B)
F) All of the above

Correct Answer

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Understanding the difference between digital natives and digital _______ helps companies to develop and run successful marketing campaigns, both traditional and digital.


A) locals
B) nationals
C) emigrants
D) immigrants

E) A) and B)
F) A) and C)

Correct Answer

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Good _______ is important in website design in order to ensure that customers can find their way around the website and find what they need.


A) maintenance
B) reporting
C) navigation
D) branding

E) None of the above
F) B) and C)

Correct Answer

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C

Amazon and iTunes are best described as _______ online communication options.


A) B2C
B) B2B
C) C2C
D) C2B

E) B) and D)
F) A) and B)

Correct Answer

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It is important when designing a website to ensure that it is _______ i.e. that the user can complete their task online easily.


A) viable
B) usable
C) reliable
D) liable

E) None of the above
F) A) and B)

Correct Answer

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_______ (SEO) involves achieving the highest position or ranking in the organic listing on the search engine results page.


A) Search engine optimization
B) Search effective optimization
C) Search engine options
D) Search efficient organics

E) B) and C)
F) A) and D)

Correct Answer

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Online researchers need to respect the principles of _______ and remember that personal details of participants in an online study should not be used for any following studies without obtaining explicit permission to do so from participants.


A) respectability
B) anonymity
C) viability
D) reliability

E) A) and B)
F) None of the above

Correct Answer

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In order to achieve _______-centered web design and effective ways to communicate with the audience, online research of the audience's needs is important.


A) employee
B) competitor
C) company
D) user

E) B) and C)
F) A) and B)

Correct Answer

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There are questions about the _______ of collected data as the perceived anonymity online gives users the opportunity to hide or modify their usual behaviours and opinions.


A) accessibility
B) reliability
C) controlability
D) adaptability

E) All of the above
F) A) and D)

Correct Answer

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Website usability refers to the effectiveness, efficiency and _______ with which specified users achieve specified goals in particular environments.


A) cost
B) value
C) support
D) satisfaction

E) A) and B)
F) B) and D)

Correct Answer

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Covisint.com is an example of which of the following?


A) Business-to-Business e-commerce
B) Consumer-to-Business e-commerce
C) Business-to-Government e-commerce
D) None of the above

E) B) and C)
F) A) and B)

Correct Answer

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Online user experience research is deeply rooted in usability studies and user _______ research.


A) interaction
B) interview
C) interface
D) rate

E) B) and C)
F) A) and C)

Correct Answer

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Writing for the web differs significantly from writing for an offline environment, because people simply don't _______ on the web.


A) read
B) scan
C) care
D) engage

E) All of the above
F) B) and C)

Correct Answer

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When designing SEO for any online channel, it is important to remember that search engine spiders prefer text content to _______ content.


A) flash
B) visual
C) animation
D) all of the above

E) None of the above
F) All of the above

Correct Answer

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D

The website design process ends once the website is online.

A) True
B) False

Correct Answer

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False

Social _______ sites are platforms which allow users to publish articles, or comment and discuss content published by others.


A) blogging
B) bookmarking
C) publishing
D) search

E) B) and D)
F) All of the above

Correct Answer

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The amount of data that can be captured by online systems is almost infinite, but it's important to identify _______ that are a source of vital data for overall campaign performance.


A) channels
B) systems
C) metrics
D) platforms

E) All of the above
F) A) and D)

Correct Answer

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It is recommended that companies use the BEST principle for creating content for online media. The BEST principle refers to _______.


A) Better, Efficient, Significant and Targeted
B) Buffered, Exceptional, Significant and Tested
C) Behavioural, Effective, Strategic and Timed
D) Behavioural, Essential, Strategic and Targeted

E) All of the above
F) C) and D)

Correct Answer

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Priceline is an example of which of the following?


A) Business-to-Business e-commerce
B) Consumer-to-Business e-commerce
C) Business-to-Government e-commerce
D) Consumer-to-Consumer e-commerce

E) A) and B)
F) All of the above

Correct Answer

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