Question 1

What is a long tail strategy?

Accepted Answer

A)   Selling a large number of unique items with relatively small quantities sold of each, in addition to the popular items in large quantities as well.
B)   Selling a small number of unique items with relatively small quantities sold of each, in addition to the popular items in large quantities as well
C)   A Selling a large number of popular items in large quantities
D)   None of the aboveE) B) and C)
F) A) and B)

Question 2

Web mashup is a Web site or Web application that uses content from more than one source to create a completely new service.

Accepted Answer

A) True 
 B)False

Question 3

___________ scrambles information into an alternative form that requires a key or password to decrypt the information.

Accepted Answer

The answer of ___________ scrambles information into an alternative form...

Question 4

What refers to using the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways to add value?

Accepted Answer

A)   Pure plays
B)   Intermediaries
C)   Content providers
D)   ReintermediationE) A) and C)
F) A) and B)

Question 5

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

Accepted Answer

A)   Interactivity
B)   Clickstream data
C)   Mobile commerce
D)   Click-throughE) None of the above
F) A) and B)

Question 6

E-business is something that a business can just go out and buy.

Accepted Answer

A) True 
 B)False

Question 7

What is a community of relations?

Accepted Answer

A)   People interact with each other on specific topics, such as golfing and stamp collecting
B)   People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts
C)   People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan
D)   None of the aboveE) A) and B)
F) All of the above

Question 8

What is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners?

Accepted Answer

A)   E-business
B)   E-commerce
C)   E-market
D)   E-mallE) C) and D)
F) B) and C)

Question 9

The following technology tends to provide customers with better, faster, and cheaper products in established markets.

Accepted Answer

A)   Disruptive technology
B)   Sustaining technology
C)   Entertaining technology
D)   All of the aboveE) C) and D)
F) B) and D)

Question 10

E-commerce is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners.

Accepted Answer

A) True 
 B)False

Question 11

A click-through is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser.

Accepted Answer

A) True 
 B)False

Question 12

What involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government?

Accepted Answer

A)   Interactivity
B)   Clickstream data
C)   Mobile commerce
D)   E-GovernmentE) B) and C)
F) B) and D)

Question 13

Identify the different types of e-government business models.

Accepted Answer

Recent business models that have arisen ...

Question 14

Business-to-consumer applies to any business that sells its products or services to consumers over the Internet.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is an example of a disruptive technology?

Accepted Answer

A)   Oracle's database software
B)   Sony's transistor-based consumer electronics (transistor radio) 
C)   Intel's low-end microprocessor
D)   All of the aboveE) A) and B)
F) A) and C)

Question 16

The WWW is a global _________ system that uses the Internet as its transport mechanism.

Accepted Answer

The answer of The WWW is a global _________ system...

Question 17

What type of online auction occurs when sellers use it as a selling channel to many buyers and the highest bid wins?

Accepted Answer

A)   Electronic auction
B)   Forward auction
C)   Reverse auction
D)   All of the aboveE) A) and B)
F) B) and D)

Question 18

Which company is expecting to gain the majority of its returns on new investments?

Accepted Answer

A)   General Motors
B)   Sears Roebuck
C)   Dell Computer
D)   Phillips PetroleumE) All of the above
F) B) and D)

Question 19

What is a business that operates on the Internet only without a physical store?

Accepted Answer

A)   Pure play
B)   Intermediaries
C)   Content provider
D)   ReintermediationE) A) and D)
F) None of the above

Question 20

What are companies that use the Internet to distribute copyrighted content, including news, music, games, books, movies, and many other types of information?

Accepted Answer

A)   Pure plays
B)   Intermediaries
C)   Content providers
D)   ReintermediationE) B) and C)
F) All of the above

Exam 3: Evaluating a Companys External Environment

What refers to using the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways to add value?

Correct AnswerverifiedShow Answer

What are companies that use the Internet to distribute copyrighted content, including news, music, games, books, movies, and many other types of information?

Correct AnswerverifiedShow Answer

___________ scrambles information into an alternative form that requires a key or password to decrypt the information.

Correct AnswerverifiedShow Answer

Web mashup is a Web site or Web application that uses content from more than one source to create a completely new service.

Correct AnswerverifiedShow Answer

The WWW is a global _________ system that uses the Internet as its transport mechanism.

Correct AnswerverifiedShow Answer

What involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government?

Correct AnswerverifiedShow Answer

Identify the different types of e-government business models.

Correct AnswerverifiedRecent business models that have arisen ...View AnswerShow Answer

E-business is something that a business can just go out and buy.

Correct AnswerverifiedShow Answer

Which company is expecting to gain the majority of its returns on new investments?

Correct AnswerverifiedShow Answer

A click-through is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser.

Correct AnswerverifiedShow Answer

The following technology tends to provide customers with better, faster, and cheaper products in established markets.

Correct AnswerverifiedShow Answer

E-commerce is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners.

Correct AnswerverifiedShow Answer

What is a community of relations?

Correct AnswerverifiedShow Answer

Business-to-consumer applies to any business that sells its products or services to consumers over the Internet.

Correct AnswerverifiedShow Answer

What is a business that operates on the Internet only without a physical store?

Correct AnswerverifiedShow Answer

What is a long tail strategy?

Correct AnswerverifiedShow Answer

What is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners?

Correct AnswerverifiedShow Answer

Which of the following is an example of a disruptive technology?

Correct AnswerverifiedShow Answer

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

Correct AnswerverifiedShow Answer

What type of online auction occurs when sellers use it as a selling channel to many buyers and the highest bid wins?

Correct AnswerverifiedShow Answer

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Recent business models that have arisen ...
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