Question 1

Retailers who carry any product line that will sell profitably are practicing scrambled merchandising.

Accepted Answer

A) True 
 B)False

Question 2

Supermarkets

Accepted Answer

A)  usually earn net profits that are at least 15 percent of sales.
B)  were late adopters of the mass-merchandising concept.
C)  usually carry about 100,000 product items per store.
D)  are designed to maximize efficiency.
E)  All these answers are correct.F) B) and E)
G) B) and D)

Question 3

________ provide a place where buyers and sellers can come together and bid to complete a transaction.

Accepted Answer

A)  Export agents
B)  Brokers
C)  Auction companies
D)  Selling agents
E)  Rack jobbersF) A) and B)
G) A) and C)

Question 4

A retailer's Price decision would NOT include which of the following?

Accepted Answer

A)  delivery charges
B)  discount policies
C)  frequency of sales
D)  store credit card
E)  store hoursF) A) and B)
G) B) and E)

Question 5

In the U.S.in 2016,online sales topped ________ billion.

Accepted Answer

A)  $25
B)  $80
C)  $150
D)  $350
E)  $750F) B) and D)
G) C) and D)

Question 6

Scrambled merchandising refers to the practice of conventional retailers handling many products within a limited-line,even though many of these products have to be sold at a low profit.

Accepted Answer

A) True 
 B)False

Question 7

The major advantage of vending machine retailing is that the costs are low relative to the volume they sell.

Accepted Answer

A) True 
 B)False

Question 8

A wholesaler that carries only health foods instead of a full line of groceries is a

Accepted Answer

A)  general merchandise wholesaler.
B)  limited-function wholesaler.
C)  general-line wholesaler.
D)  cash-and-carry wholesaler.
E)  specialty wholesaler.F) A) and E)
G) None of the above

Question 9

A full-service wholesaler in Santa Fe takes title to the products it stocks-a full line of home repair products for independent hardware stores.This wholesaler is a

Accepted Answer

A)  selling agent.
B)  broker.
C)  specialty wholesaler.
D)  rack jobber.
E)  single-line wholesaler.F) C) and D)
G) B) and E)

Question 10

To what does scrambled merchandising refer?

Accepted Answer

A)  retailers shifting from one product-market to another (e.g.,a food retailer shifting to clothing) 
B)  limited-line retailers carrying narrow product assortments
C)  retailers carrying any product lines they can sell profitably
D)  displays of impulse products in supermarkets
E)  incompatible price and promotion policiesF) C) and D)
G) A) and B)

Question 11

With auction companies,demand and supply interact to determine the price.

Accepted Answer

A) True 
 B)False

Question 12

When a supermarket manager decides to set up an end-of-aisle display for 12-pack containers of Coke Zero,what is the decision about?

Accepted Answer

A)  Product
B)  Place
C)  Promotion
D)  Price
E)  PerspectiveF) A) and B)
G) A) and C)

Question 13

Merchant wholesalers own or take title to the products they sell and are the most common type of wholesaling establishment.

Accepted Answer

A) True 
 B)False

Question 14

General merchandise wholesalers handle a wide variety of nonperishable items and usually serve many different kinds of retail stores.

Accepted Answer

A) True 
 B)False

Question 15

The "wheel of retailing" theory says that

Accepted Answer

A)  retailers go through cycles from high costs and prices to lower costs and profits.
B)  general stores will dominate U.S.retailing again in the next century.
C)  new types of retailers enter as low-status,low-margin,low-price operators and eventually offer more services and charge higher prices.
D)  None of these answers is correct.E) All of the above
F) A) and C)

Question 16

Which of the following statements about retailing in international markets is FALSE?

Accepted Answer

A)  Among countries with high levels of access to the Internet,online shopping behavior is similar.
B)  Brick-and-mortar retailers adapt strategies when moving into new international markets.
C)  Mass-merchandisers find it difficult to grow in less-developed nations.
D)  The supercenter concept started in Europe and spread to other nations
E)  Slow growth in home markets motivates many retailers to move into international markets.F) None of the above
G) A) and E)

Question 17

Truck wholesalers may provide almost the same services as full service wholesalers,but they usually specialize in perishable products that regular wholesalers prefer not to carry.

Accepted Answer

A) True 
 B)False

Question 18

Retailing covers all the activities involved in the sale of products to

Accepted Answer

A)  final consumers.
B)  organizational and business customers.
C)  producer/suppliers.
D)  intermediaries.
E)  government agencies.F) B) and E)
G) A) and D)

Question 19

Regarding wholesalers,which of the following are the most numerous?

Accepted Answer

A)  service wholesalers
B)  agent wholesalers
C)  limited-function wholesalers
D)  manufacturers' sales branches
E)  merchant wholesalersF) B) and C)
G) A) and E)

Question 20

Brokers usually have a long-term relationship with the buyers and sellers.

Accepted Answer

A) True 
 B)False

Exam 12: Retailers, Wholesalers, and Their Strategy Planning

When a supermarket manager decides to set up an end-of-aisle display for 12-pack containers of Coke Zero,what is the decision about?

Correct AnswerverifiedShow Answer

In the U.S.in 2016,online sales topped ________ billion.

Correct AnswerverifiedShow Answer

General merchandise wholesalers handle a wide variety of nonperishable items and usually serve many different kinds of retail stores.

Correct AnswerverifiedShow Answer

The major advantage of vending machine retailing is that the costs are low relative to the volume they sell.

Correct AnswerverifiedShow Answer

The "wheel of retailing" theory says that

Correct AnswerverifiedShow Answer

Supermarkets

Correct AnswerverifiedShow Answer

A full-service wholesaler in Santa Fe takes title to the products it stocks-a full line of home repair products for independent hardware stores.This wholesaler is a

Correct AnswerverifiedShow Answer

With auction companies,demand and supply interact to determine the price.

Correct AnswerverifiedShow Answer

A retailer's Price decision would NOT include which of the following?

Correct AnswerverifiedShow Answer

Retailing covers all the activities involved in the sale of products to

Correct AnswerverifiedShow Answer

Scrambled merchandising refers to the practice of conventional retailers handling many products within a limited-line,even though many of these products have to be sold at a low profit.

Correct AnswerverifiedShow Answer

Regarding wholesalers,which of the following are the most numerous?

Correct AnswerverifiedShow Answer

To what does scrambled merchandising refer?

Correct AnswerverifiedShow Answer

Truck wholesalers may provide almost the same services as full service wholesalers,but they usually specialize in perishable products that regular wholesalers prefer not to carry.

Correct AnswerverifiedShow Answer

________ provide a place where buyers and sellers can come together and bid to complete a transaction.

Correct AnswerverifiedShow Answer

Retailers who carry any product line that will sell profitably are practicing scrambled merchandising.

Correct AnswerverifiedShow Answer

Which of the following statements about retailing in international markets is FALSE?

Correct AnswerverifiedShow Answer

Merchant wholesalers own or take title to the products they sell and are the most common type of wholesaling establishment.

Correct AnswerverifiedShow Answer

Brokers usually have a long-term relationship with the buyers and sellers.

Correct AnswerverifiedShow Answer

A wholesaler that carries only health foods instead of a full line of groceries is a

Correct AnswerverifiedShow Answer

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