Question 1

Which of the following measures the percentage of times an ad is clicked?

Accepted Answer

A)   retention rate
B)   CTR
C)   loyalty rate
D)   conversion rateE) None of the above
F) B) and C)

Question 2

Acquisition rate is a measure of the:

Accepted Answer

A)   percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B)   percentage of visitors who become customers.
C)   percentage of existing customers who continue to buy on a regular basis.
D)   percentage of shoppers who do not return within a year after their initial purchase.E) A) and B)
F) B) and D)

Question 3

Which of the following search engine algorithm updates targets websites that violate Google's guidelines?

Accepted Answer

A)   Panda
B)   Penguin
C)   Hummingbird
D)   FredE) C) and D)
F) All of the above

Question 4

Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?

Accepted Answer

A)   Penguin
B)   Hummingbird
C)   Panda
D)   Knowledge GraphE) B) and C)
F) C) and D)

Question 5

Which of the following statements about native advertising is not true?

Accepted Answer

A)   Native advertising's share of mobile display ad revenues exceeds 75%.
B)   Native advertising is a new form of advertising found only online.
C)   Native advertising is growing rapidly, especially on social networks.
D)   Consumers look at native ads much more frequently than display ads.E) A) and B)
F) None of the above

Exam 6: E-Commerce Marketing and Advertising Concepts

Which of the following statements about native advertising is not true?

Correct Answer
verified

Acquisition rate is a measure of the:

Correct Answer
verified

Which of the following measures the percentage of times an ad is clicked?

Correct Answer
verified

Which of the following search engine algorithm updates targets websites that violate Google's guidelines?

Correct Answer
verified

Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?

Correct Answer
verified

Exam 6: E-Commerce Marketing and Advertising Concepts

Which of the following statements about native advertising is not true?

Correct AnswerverifiedShow Answer

Acquisition rate is a measure of the:

Correct AnswerverifiedShow Answer

Which of the following measures the percentage of times an ad is clicked?

Correct AnswerverifiedShow Answer

Which of the following search engine algorithm updates targets websites that violate Google's guidelines?

Correct AnswerverifiedShow Answer

Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified