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A customer service representative who regularly tracks the type of customer complaints made through the company's 800 number is conducting experimental research.

A) True
B) False

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Conducting a pilot test of a survey instrument involving a small group of the population can


A) correct problems in clarity, ease of answering, and quality of answers.
B) complicate the clarification of questions developed for a larger sample group.
C) be a better alternative to the use of open-ended questions.
D) use information from biased sources and correlate it to unbiased sources.

E) None of the above
F) All of the above

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Which of the following procedures is NOT recommended when conducting an electronic search?


A) Start with a large search engine and then move to a smaller one if necessary.
B) Structure searches from broad to specific.
C) Look for web pages that have links to other related topics.
D) Follow the particular format and instructions of each search engine or database.

E) All of the above
F) C) and D)

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Which of the following does NOT apply to designing a questionnaire?


A) Ask for factual information as much as possible because opinions are less reliable.
B) Begin with easy-to-answer questions and proceed to the more difficult ones.
C) Provide an even number of choices on a rating scale to eliminate "fence" responses.
D) Avoid "other" as an answer choice on multiple-choice and rating scale questions.

E) A) and D)
F) A) and C)

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A report that provides a written description of how an organization can meet the needs of another organization by providing products, services, or solutions to problems is what kind of report?


A) Functional
B) Proposal
C) Internal
D) Periodic

E) None of the above
F) B) and C)

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Brigit, head of a bank's internal auditing division, has prepared a report on current auditing procedures. The report which presents suggested solutions to the bank's auditing problems is what kind of a report?


A) Informational
B) Analytical
C) External
D) Functional

E) All of the above
F) A) and B)

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Referencing is essential when material is quoted from a source and is optional when paraphrasing.

A) True
B) False

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Which type of primary research requires no direct involvement with human subjects?


A) Observational studies
B) Experimental research
C) Normative surveys
D) Longitudinal research

E) A) and D)
F) None of the above

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Which of the following techniques is most effective for taking notes from secondary sources?


A) Read the article carefully, copy important phrases, and review the article several times.
B) Read the article quickly, put the article aside, list the main points from memory, and review the article to determine if all points are included.
C) Review the main points of the article, copy the main points word-for-word, paraphrase details, and outline references.
D) Write notes on cards as you scan through the article.

E) A) and B)
F) A) and C)

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Which method of research would be best for researching whether distance learning or traditional classroom instruction is more effective for your company's employees?


A) Observational study
B) Normative survey
C) Experimental research
D) Secondary research

E) B) and D)
F) B) and C)

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Email polling is a popular primary research method, though it typically takes longer to conduct than other data collection methods.

A) True
B) False

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Attendance records are an example of an are analytical report.

A) True
B) False

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Which of the following is NOT a weakness in data interpretation?


A) Inferring that results of one study are true for all groups.
B) Assuming constancy of human behavior and attitudes.
C) Trying to make results conform to a prediction.
D) All are weaknesses.

E) A) and B)
F) B) and C)

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If your research calls for counting the number of people entering two fast-food restaurants, recording certain behavioral characteristics, and comparing those two sets of data, you would be conducting ____ research.


A) observational
B) normative
C) experimental
D) replication

E) B) and D)
F) B) and C)

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Feasibility Report for New Office Hasley's, a retail chain based in the Midwest, has offices in several locations throughout the U.S. Due to expanding markets, the company is researching the need to open a new location in the Southwest. You are a member of a team asked to write a report on the feasibility of an office at this new location. The team must define the scope of the report and develop a statement of purpose. Required: Identify five questions that need answering to help the team limit the scope of this report. Provide an answer to each question and write a Statement of Purpose for the report.

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What: A study of the feasibility of new ...

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Identify four methods of collecting data through surveys, and list one advantage and one disadvantage of each method.

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Which of the following would be considered a recommendation?


A) The cost of the brick veneer will be seven percent more than aluminum siding.
B) Even though brick veneer is more expensive, we understand it will be more durable over the years.
C) Install brick veneer, since its slightly higher cost will be well offset by its durability.
D) Both brick veneer and aluminum siding have their advantages.

E) C) and D)
F) All of the above

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In a report on effective advertising to the net generation, researchers explain the small size of the selected sample and the use of three selected online databases. They are describing the ____ of the study.


A) delimitations
B) scope
C) limitations
D) hypotheses

E) A) and D)
F) B) and C)

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Scholarly journals in the social sciences tend to use the APA referencing method, while MLA is commonly used in the humanities.

A) True
B) False

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Primary research sources include periodicals, computer databases, and encyclopedias.

A) True
B) False

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