Question 1

Because of its successful application to retail business problems,association rule mining is commonly called ________.

Accepted Answer

market-bas...

Question 2

Understanding customers better has helped Amazon and others become more successful.The understanding comes primarily from

Accepted Answer

A)   collecting data about customers and transactions.
B)   developing a philosophy that is data analytics-centric.
C)   analyzing the vast data amounts routinely collected.
D)   asking the customers what they want.E) A) and B)
F) A) and C)

Question 3

Describe cluster analysis and some of its applications.

Accepted Answer

Cluster analysis is an exploratory data ...

Question 4

In the opening vignette,Cabela's uses SAS data mining tools to create ________ models to optimize customer selection for all customer contacts.

Accepted Answer

The answer of In the opening vignette,Cabela's uses SAS data...

Question 5

All of the following statements about data mining are true EXCEPT

Accepted Answer

A)   the process aspect means that data mining should be a one-step process to results.
B)   the novel aspect means that previously unknown patterns are discovered.
C)   the potentially useful aspect means that results should lead to some business benefit.
D)   the valid aspect means that the discovered patterns should hold true on new data.E) A) and B)
F) A) and C)

Question 6

What does the robustness of a data mining method refer to?

Accepted Answer

A)   its ability to predict the outcome of a previously unknown data set accurately
B)   its speed of computation and computational costs in using the mode
C)   its ability to construct a prediction model efficiently given a large amount of data
D)   its ability to overcome noisy data to make somewhat accurate predictionsE) B) and D)
F) A) and C)

Question 7

The ________ is the most commonly used algorithm to discover association rules.Given a set of itemsets,the algorithm attempts to find subsets that are common to at least a minimum number of the itemsets.

Accepted Answer

The answer of The ________ is the most commonly used...

Question 8

Describe the role of the simple split in estimating the accuracy of classification models.

Accepted Answer

The simple split (or holdout or t...

Question 9

In data mining,classification models help in prediction.

Accepted Answer

A) True 
 B)False

Question 10

List five reasons for the growing popularity of data mining in the business world.

Accepted Answer

.More intense competition at the global ...

Exam 4: Data Mining

Describe the role of the simple split in estimating the accuracy of classification models.

Correct Answer
verified
The simple split (or holdout or t...
View Answer

Understanding customers better has helped Amazon and others become more successful.The understanding comes primarily from

Correct Answer
verified

In the opening vignette,Cabela's uses SAS data mining tools to create ________ models to optimize customer selection for all customer contacts.

Correct Answer
verified

All of the following statements about data mining are true EXCEPT

Correct Answer
verified

List five reasons for the growing popularity of data mining in the business world.

Correct Answer
verified
.More intense competition at the global ...
View Answer

What does the robustness of a data mining method refer to?

Correct Answer
verified

Because of its successful application to retail business problems,association rule mining is commonly called ________.

Correct Answer
verified
market-bas...
View Answer

Describe cluster analysis and some of its applications.

Correct Answer
verified
Cluster analysis is an exploratory data ...
View Answer

The ________ is the most commonly used algorithm to discover association rules.Given a set of itemsets,the algorithm attempts to find subsets that are common to at least a minimum number of the itemsets.

Correct Answer
verified

In data mining,classification models help in prediction.

Correct Answer
verified

Exam 4: Data Mining

Describe the role of the simple split in estimating the accuracy of classification models.

Correct AnswerverifiedThe simple split (or holdout or t...View AnswerShow Answer

Understanding customers better has helped Amazon and others become more successful.The understanding comes primarily from

Correct AnswerverifiedShow Answer

In the opening vignette,Cabela's uses SAS data mining tools to create ________ models to optimize customer selection for all customer contacts.

Correct AnswerverifiedShow Answer

All of the following statements about data mining are true EXCEPT

Correct AnswerverifiedShow Answer

List five reasons for the growing popularity of data mining in the business world.

Correct Answerverified.More intense competition at the global ...View AnswerShow Answer

What does the robustness of a data mining method refer to?

Correct AnswerverifiedShow Answer

Because of its successful application to retail business problems,association rule mining is commonly called ________.

Correct Answerverifiedmarket-bas...View AnswerShow Answer

Describe cluster analysis and some of its applications.

Correct AnswerverifiedCluster analysis is an exploratory data ...View AnswerShow Answer

The ________ is the most commonly used algorithm to discover association rules.Given a set of itemsets,the algorithm attempts to find subsets that are common to at least a minimum number of the itemsets.

Correct AnswerverifiedShow Answer

In data mining,classification models help in prediction.

Correct AnswerverifiedShow Answer

Correct Answer
verified
The simple split (or holdout or t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
.More intense competition at the global ...
View Answer

Correct Answer
verified

Correct Answer
verified
market-bas...
View Answer

Correct Answer
verified
Cluster analysis is an exploratory data ...
View Answer

Correct Answer
verified

Correct Answer
verified