Question 1

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Accepted Answer

Technologi...

Question 2

By 2015, online video is expected to surpass music as the largest form of online revenue in terms of revenue.

Accepted Answer

A) True 
 B)False

Question 3

All of the following are aspects of content convergence except:

Accepted Answer

A)   language.
B)   design.
C)   production.
D)   distribution.E) C) and D)
F) A) and B)

Question 4

Cannibalization is a major challenge facing book publishers.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is not one of the factors required to charge for online content?

Accepted Answer

A)   multiple delivery methods
B)   focused market
C)   specialized content
D)   high perceived net valueE) A) and B)
F) A) and C)

Question 6

Describe the three basic revenue models for digital content delivery.

Accepted Answer

There are three revenue models for deliv...

Question 7

As of 2012, around how many Kindles of all types have been sold in the United States?

Accepted Answer

A)   8 million
B)   80 million
C)   800 million
D)   8 billionE) B) and C)
F) A) and B)

Question 8

All of the following are subscription services except:

Accepted Answer

A)   Pandora.
B)   Spotify.
C)   iTunes.
D)   Rhapsody.E) A) and C)
F) A) and B)

Question 9

Apple is an example of a(n) ________ model in the entertainment industry value chain.

Accepted Answer

The answer of Apple is an example of a(n) ________...

Question 10

Which of the following most accurately reflects media consumption by the average American adult?

Accepted Answer

A)   The average American adult spends the most hours listening to the radio, followed by watching television, and using the Internet.
B)   The average American adult spends the most hours watching television, followed by listening to the radio, and using the Internet.
C)   The average American adult spends the most hours watching television, followed by using the Internet, and listening to the radio.
D)   The average American adult spends the most hours using the Internet, followed by watching television, and using the radio.E) A) and D)
F) All of the above

Question 11

In 2012, which of the following forms of online entertainment produced the least amount of revenue?

Accepted Answer

A)   online music downloads
B)   online video
C)   online TV
D)   Internet radioE) A) and B)
F) B) and C)

Question 12

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

Accepted Answer

The answer of ________ refers to that portion of perceived...

Question 13

DRM refers to a combination of ________ for protecting digital content.

Accepted Answer

A)   hardware and software methods
B)   technical and legal means
C)   user and publisher agreements
D)   local and remote policiesE) A) and C)
F) None of the above

Question 14

Discuss the industry structure of the online entertainment industry.

Accepted Answer

The existing industry value chain for th...

Question 15

Which of the following three forms of media account for over 75 percent of the hours spent consuming media?

Accepted Answer

A)   television, radio, and the Internet
B)   television, magazines, and the Internet
C)   the Internet, radio, and newspapers
D)   television, the Internet, and newspapersE) A) and D)
F) A) and C)

Question 16

In the wholesale model of e-book distribution, pricing power is with the retailer.

Accepted Answer

A) True 
 B)False

Question 17

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

Accepted Answer

The answer of ________ convergence involves the merger of media...

Question 18

In 2012, digital magazine circulation:

Accepted Answer

A)   decreased by half.
B)   remained flat.
C)   doubled.
D)   tripled.E) A) and D)
F) A) and C)

Question 19

________ refers to the use of the Internet to deliver entertainment services to the home on cable TV or FIOS networks.

Accepted Answer

The answer of ________ refers to the use of the...

Question 20

In ________, sales of new digital products replace sales of traditional products.

Accepted Answer

The answer of In ________, sales of new digital products...

Exam 10: Online Content and Media

Apple is an example of a(n) ________ model in the entertainment industry value chain.

Correct AnswerverifiedShow Answer

As of 2012, around how many Kindles of all types have been sold in the United States?

Correct AnswerverifiedShow Answer

In 2012, which of the following forms of online entertainment produced the least amount of revenue?

Correct AnswerverifiedShow Answer

All of the following are aspects of content convergence except:

Correct AnswerverifiedShow Answer

By 2015, online video is expected to surpass music as the largest form of online revenue in terms of revenue.

Correct AnswerverifiedShow Answer

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

Correct AnswerverifiedShow Answer

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

Correct AnswerverifiedShow Answer

Which of the following is not one of the factors required to charge for online content?

Correct AnswerverifiedShow Answer

Which of the following three forms of media account for over 75 percent of the hours spent consuming media?

Correct AnswerverifiedShow Answer

In ________, sales of new digital products replace sales of traditional products.

Correct AnswerverifiedShow Answer

Discuss the industry structure of the online entertainment industry.

Correct AnswerverifiedThe existing industry value chain for th...View AnswerShow Answer

Cannibalization is a major challenge facing book publishers.

Correct AnswerverifiedShow Answer

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Correct AnswerverifiedTechnologi...View AnswerShow Answer

DRM refers to a combination of ________ for protecting digital content.

Correct AnswerverifiedShow Answer

Describe the three basic revenue models for digital content delivery.

Correct AnswerverifiedThere are three revenue models for deliv...View AnswerShow Answer

________ refers to the use of the Internet to deliver entertainment services to the home on cable TV or FIOS networks.

Correct AnswerverifiedShow Answer

In the wholesale model of e-book distribution, pricing power is with the retailer.

Correct AnswerverifiedShow Answer

In 2012, digital magazine circulation:

Correct AnswerverifiedShow Answer

All of the following are subscription services except:

Correct AnswerverifiedShow Answer

Which of the following most accurately reflects media consumption by the average American adult?

Correct AnswerverifiedShow Answer

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The existing industry value chain for th...
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Technologi...
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There are three revenue models for deliv...
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