Question 1

The entertainment industry is generally considered to be composed of five players: television,Hollywood films,music,radio,and games.

Accepted Answer

A) True 
 B)False

Question 2

Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:

Accepted Answer

A)  price discrimination.
B)  content convergence.
C)  the release window.
D)  digital rights management.E) All of the above
F) B) and C)

Question 3

The publishing and entertainment industries make up the largest share of the commercial content marketplace,both online and offline.

Accepted Answer

A) True 
 B)False

Question 4

Content convergence describes convergence in the design,production,and ________ of content.

Accepted Answer

A)  sales
B)  distribution
C)  marketing
D)  consumptionE) A) and C)
F) B) and C)

Question 5

In 2016,individuals spend more time on desktop computers and mobile devices than watching television.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following occurs first in the process of content convergence related to books?

Accepted Answer

A)  media integration
B)  media migration
C)  media transformation
D)  media maturityE) B) and C)
F) All of the above

Question 7

All of the following are aspects of content convergence except:

Accepted Answer

A)  language.
B)  design.
C)  production.
D)  distribution.E) A) and D)
F) A) and C)

Question 8

Which of the following statements is not true about OTT?

Accepted Answer

A)  To use OTT services,consumers must purchase a bundle of channels.
B)  OTT entertainment services are a threat to cable television.
C)  OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service.
D)  OTT entertainment services enable binge watching.E) A) and C)
F) None of the above

Question 9

The New York Times introduced which of the following revenue models in 2011?

Accepted Answer

A)  paywall
B)  metered subscription
C)  advertising
D)  walled gardenE) None of the above
F) All of the above

Question 10

Which of the following is not a leading factor in changing the television industry?

Accepted Answer

A)  increasing broadband penetration
B)  development of the mobile platform
C)  increased popularity of binge watching compared to watching linear TV
D)  inability to attract customers to traditional productsE) A) and D)
F) B) and D)

Question 11

The merger of media enterprises into powerful,synergistic combinations that can cross-market content on many different platforms is referred to as:

Accepted Answer

A)  aggregation.
B)  repackaging.
C)  media transformation.
D)  industry convergence.E) A) and D)
F) C) and D)

Question 12

Which of the following is the fastest growing segment of media revenues?

Accepted Answer

A)  magazines
B)  home video
C)  Internet media
D)  radioE) B) and D)
F) B) and C)

Question 13

The average American adult spends more time-consuming media than at work.

Accepted Answer

A) True 
 B)False

Question 14

Discuss the structure of the media content industry.

Accepted Answer

The media content industry prior to 1990...

Question 15

Which of the following newspaper audience platforms has the highest percentage of readers?

Accepted Answer

A)  print/mobile
B)  Web only
C)  Web/mobile
D)  printE) None of the above
F) A) and C)

Question 16

Which of the following is the largest producer of revenues in the entertainment industry?

Accepted Answer

A)  radio
B)  television
C)  films
D)  video gamesE) A) and B)
F) B) and C)

Question 17

Why have newspaper revenues declined over the past 15 years?

Accepted Answer

The 15-year decline in newspaper revenue...

Question 18

In 2016,which of the following comprised the largest segment of the online gaming audience?

Accepted Answer

A)  social gamers
B)  mobile gamers
C)  casual gamers
D)  console gamersE) All of the above
F) A) and C)

Question 19

Online newspapers and magazines are the largest and fastest growing forms of online entertainment.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not a type of digital gamers?

Accepted Answer

A)  casual gamers
B)  local gamers
C)  social gamers
D)  console gamersE) All of the above
F) B) and C)

Exam 10: Online Content and Media

Discuss the structure of the media content industry.

Correct AnswerverifiedThe media content industry prior to 1990...View AnswerShow Answer

Which of the following occurs first in the process of content convergence related to books?

Correct AnswerverifiedShow Answer

The average American adult spends more time-consuming media than at work.

Correct AnswerverifiedShow Answer

The publishing and entertainment industries make up the largest share of the commercial content marketplace,both online and offline.

Correct AnswerverifiedShow Answer

Which of the following is the largest producer of revenues in the entertainment industry?

Correct AnswerverifiedShow Answer

Which of the following is not a leading factor in changing the television industry?

Correct AnswerverifiedShow Answer

The merger of media enterprises into powerful,synergistic combinations that can cross-market content on many different platforms is referred to as:

Correct AnswerverifiedShow Answer

The New York Times introduced which of the following revenue models in 2011?

Correct AnswerverifiedShow Answer

Which of the following newspaper audience platforms has the highest percentage of readers?

Correct AnswerverifiedShow Answer

In 2016,which of the following comprised the largest segment of the online gaming audience?

Correct AnswerverifiedShow Answer

Online newspapers and magazines are the largest and fastest growing forms of online entertainment.

Correct AnswerverifiedShow Answer

Content convergence describes convergence in the design,production,and ________ of content.

Correct AnswerverifiedShow Answer

All of the following are aspects of content convergence except:

Correct AnswerverifiedShow Answer

Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:

Correct AnswerverifiedShow Answer

Which of the following is not a type of digital gamers?

Correct AnswerverifiedShow Answer

In 2016,individuals spend more time on desktop computers and mobile devices than watching television.

Correct AnswerverifiedShow Answer

Which of the following statements is not true about OTT?

Correct AnswerverifiedShow Answer

The entertainment industry is generally considered to be composed of five players: television,Hollywood films,music,radio,and games.

Correct AnswerverifiedShow Answer

Why have newspaper revenues declined over the past 15 years?

Correct AnswerverifiedThe 15-year decline in newspaper revenue...View AnswerShow Answer

Which of the following is the fastest growing segment of media revenues?

Correct AnswerverifiedShow Answer

Correct Answer
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The media content industry prior to 1990...
View Answer

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verified
The 15-year decline in newspaper revenue...
View Answer

Correct Answer
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