Question 1

In 2012, what percentage of Internet users read online magazines?

Accepted Answer

A)  50%
B)  10%
C)  20%
D)  25%E) None of the above
F) All of the above

Question 2

The publishing and entertainment industries make up the largest share of the commercial content marketplace.

Accepted Answer

A) True 
 B)False

Question 3

________ is an app introduced by Apple that helps authors to create interactive books.

Accepted Answer

The answer of ________ is an app introduced by Apple...

Question 4

Online readership of newspapers is declining by more than 10% a year.

Accepted Answer

A) True 
 B)False

Question 5

Next to social networks, ________ produce the largest online audiences of any media.

Accepted Answer

The answer of Next to social networks, ________ produce the...

Question 6

Describe the three basic revenue models for digital content delivery.

Accepted Answer

There are three revenue models for deliv...

Question 7

In 2012, total paid online content was estimated to be:

Accepted Answer

A)  112 million.
B)  1) 12 billion.
C)  11.2 billion.
D)  112 billion.E) A) and B)
F) A) and C)

Question 8

Which of the following most accurately reflects media consumption by the average American adult?

Accepted Answer

A)  The average American adult spends the most hours listening to the radio, followed by watching television, and using the Internet.
B)  The average American adult spends the most hours watching television, followed by listening to the radio, and using the Internet.
C)  The average American adult spends the most hours watching television, followed by using the Internet, and listening to the radio.
D)  The average American adult spends the most hours using the Internet, followed by watching television, and listening to the radio.E) A) and B)
F) B) and C)

Question 9

Zinio is an example of which of the following?

Accepted Answer

A)  interactive book developer
B)  magazine aggregator
C)  e-reader platform
D)  vanity pressE) A) and B)
F) A) and C)

Question 10

Which of the following statements about television and premium video is not true?

Accepted Answer

A)  The current transition to Internet delivery of television is leading to a decline in traditional television viewing.
B)  Television is the largest content provider in the United States.
C)  The largest online video distributor is Apple's iTunes.
D)  Over-the-top entertainment services are a threat to cable television distributors.E) B) and C)
F) None of the above

Question 11

All of the following are social games offered by Zynga except:

Accepted Answer

A)  Farmville.
B)  Words with Friends.
C)  Angry Birds.
D)  Mafia Wars.E) C) and D)
F) All of the above

Question 12

Videos are the fastest growing form of paid content.

Accepted Answer

A) True 
 B)False

Question 13

What are the major challenges facing book publishers?

Accepted Answer

There are two major challenges facing bo...

Question 14

In 2012, Amazon's e-book and media store contained around how many book titles?

Accepted Answer

A)  about 10,000
B)  about 100,000
C)  about 1 million
D)  about 10 millionE) B) and C)
F) A) and D)

Question 15

Which of the following online newspaper sites or groups attracts the highest number of monthly unique visitors?

Accepted Answer

A)  USA Today
B)  Hearst Newspapers
C)  Wall Street Journal Online
D)  The New York Times BrandE) B) and C)
F) A) and D)

Exam 9: Online Content and Media

Which of the following online newspaper sites or groups attracts the highest number of monthly unique visitors?

Correct Answer
verified

________ is an app introduced by Apple that helps authors to create interactive books.

Correct Answer
verified

In 2012, what percentage of Internet users read online magazines?

Correct Answer
verified

In 2012, Amazon's e-book and media store contained around how many book titles?

Correct Answer
verified

Next to social networks, ________ produce the largest online audiences of any media.

Correct Answer
verified

Which of the following statements about television and premium video is not true?

Correct Answer
verified

Which of the following most accurately reflects media consumption by the average American adult?

Correct Answer
verified

Online readership of newspapers is declining by more than 10% a year.

Correct Answer
verified

Describe the three basic revenue models for digital content delivery.

Correct Answer
verified
There are three revenue models for deliv...
View Answer

Videos are the fastest growing form of paid content.

Correct Answer
verified

What are the major challenges facing book publishers?

Correct Answer
verified
There are two major challenges facing bo...
View Answer

In 2012, total paid online content was estimated to be:

Correct Answer
verified

Zinio is an example of which of the following?

Correct Answer
verified

The publishing and entertainment industries make up the largest share of the commercial content marketplace.

Correct Answer
verified

All of the following are social games offered by Zynga except:

Correct Answer
verified

Exam 9: Online Content and Media

Which of the following online newspaper sites or groups attracts the highest number of monthly unique visitors?

Correct AnswerverifiedShow Answer

________ is an app introduced by Apple that helps authors to create interactive books.

Correct AnswerverifiedShow Answer

In 2012, what percentage of Internet users read online magazines?

Correct AnswerverifiedShow Answer

In 2012, Amazon's e-book and media store contained around how many book titles?

Correct AnswerverifiedShow Answer

Next to social networks, ________ produce the largest online audiences of any media.

Correct AnswerverifiedShow Answer

Which of the following statements about television and premium video is not true?

Correct AnswerverifiedShow Answer

Which of the following most accurately reflects media consumption by the average American adult?

Correct AnswerverifiedShow Answer

Online readership of newspapers is declining by more than 10% a year.

Correct AnswerverifiedShow Answer

Describe the three basic revenue models for digital content delivery.

Correct AnswerverifiedThere are three revenue models for deliv...View AnswerShow Answer

Videos are the fastest growing form of paid content.

Correct AnswerverifiedShow Answer

What are the major challenges facing book publishers?

Correct AnswerverifiedThere are two major challenges facing bo...View AnswerShow Answer

In 2012, total paid online content was estimated to be:

Correct AnswerverifiedShow Answer

Zinio is an example of which of the following?

Correct AnswerverifiedShow Answer

The publishing and entertainment industries make up the largest share of the commercial content marketplace.

Correct AnswerverifiedShow Answer

All of the following are social games offered by Zynga except:

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
There are three revenue models for deliv...
View Answer

Correct Answer
verified

Correct Answer
verified
There are two major challenges facing bo...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified