Question 1

The signature, or sponsor identification, in a print ad shoul:

Accepted Answer

A)   Be hand written and copied into an ad.
B)   Appear in a prominent position in very large, prominent type
C)   Generally inform the reader of intent.
D)   Generally appear at the bottom of the ad.E) B) and C)
F) All of the above

Question 2

The paper form that is often used by television advertising when creating ads is

Accepted Answer

A)   the mortarboard.
B)   the storyboard.
C)   the actionboard.D) None of the above
E) A) and B)

Question 3

Which of the following is not a common demographic factor:

Accepted Answer

A)   weight
B)   education
C)   income
D)   genderE) C) and D)
F) A) and D)

Question 4

By demographic characteristics, we mean

Accepted Answer

A)   the age, gender, and income of the audience
B)   the reasons why the audience might want to buy the product
C)   the values the audience holds
D)   the reasons why the audience might not want to buy the product.E) A) and D)
F) C) and D)

Question 5

An advertisement should always present an objective description of the product being sold.

Accepted Answer

A) True 
 B)False

Question 6

Which type of advertising refers to the packaging and display of a product?

Accepted Answer

A)   anonymous announcer
B)   slice of life
C)   point-of-purchaseD) A) and C)
E) A) and B)

Question 7

What does body copy do in an advertisement?

Accepted Answer

A)   provides information
B)   provides proof of promise
C)   provides a motive to action
D)   a, b and c.E) B) and D)
F) B) and C)

Exam 10: Writing Advertising Copy

What does body copy do in an advertisement?

Correct Answer
verified

The signature, or sponsor identification, in a print ad shoul:

Correct Answer
verified

Which of the following is not a common demographic factor:

Correct Answer
verified

Which type of advertising refers to the packaging and display of a product?

Correct Answer
verified

An advertisement should always present an objective description of the product being sold.

Correct Answer
verified

By demographic characteristics, we mean

Correct Answer
verified

The paper form that is often used by television advertising when creating ads is

Correct Answer
verified

Exam 10: Writing Advertising Copy

What does body copy do in an advertisement?

Correct AnswerverifiedShow Answer

The signature, or sponsor identification, in a print ad shoul:

Correct AnswerverifiedShow Answer

Which of the following is not a common demographic factor:

Correct AnswerverifiedShow Answer

Which type of advertising refers to the packaging and display of a product?

Correct AnswerverifiedShow Answer

An advertisement should always present an objective description of the product being sold.

Correct AnswerverifiedShow Answer

By demographic characteristics, we mean

Correct AnswerverifiedShow Answer

The paper form that is often used by television advertising when creating ads is

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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