Question 1

While setting up the Myer website for online purchases, the Myer online-marketing department manager learned that:

Accepted Answer

A)   spam is the term given to unsolicited electronic messages.
B)   modern information and communication technologies have led to an increase in intellectual property theft.
C)   the borderless, international nature of much e-marketing activity can make it difficult to determine which country's laws apply.
D)   Options a, b and c.
E)   Only options a and b.F) None of the above
G) D) and E)

Question 2

The GDPR was legislation passed in the European Union (EU)  in 2018, aiming to address the transfer of personal data of EU citizens, and its use by organisations. This is a measure to address:

Accepted Answer

A)   losing control of the customer experience.
B)   unsolicited emails from customers.
C)   consumer privacy.
D)   confusion with other web sites.
E)   customers forwarding information about their products.F) All of the above
G) A) and D)

Question 3

Which of the following statements best describes Web 2.0?

Accepted Answer

A)   Online communities where members contribute to and build the community and content.
B)   Online communities where users can substantially control their own online experience through customisation and interactivity.
C)   A website that is designed to act as a gateway to other related sites
D)   All of the options listed.
E)   Both a and b.F) All of the above
G) C) and D)

Question 4

A university student is trying to earn some extra money on the side by offering some tuition help for specific topics. They advertise this on local pages like Gumtree and Facebook Marketplace. This is an example of:

Accepted Answer

A)   classified advertising.
B)   search advertising
C)   display advertising.
D)   None of the above.E) All of the above
F) B) and D)

Question 5

Paid advertising that appears similarly to a search result on a search engine page is:

Accepted Answer

A)   viral marketing.
B)   societal marketing.
C)   stealth marketing.
D)   search engine marketing.E) B) and C)
F) B) and D)

Question 6

Traditionally, house hunting involved walking the streets of your chosen neighbourhood, visiting numerous 'open for inspections' and having lengthy discussions with real estate agents and local people to get information about property values in the area. Websites such as realestate.com.au are a good example of how individual consumers now have increased:

Accepted Answer

A)   profiling.
B)   interaction.
C)   digitalisation.
D)   comparability.
E)   control.F) B) and D)
G) B) and C)

Question 7

'Bricks and Mortar' retailers such as Gerry Harvey clam that they have been disadvantaged by the rise of e-marketing. Consumers however, have gained a number of advantages from e-marketing including:

Accepted Answer

A)   increased competition.
B)   convenience.
C)   ability to access product information.
D)   Options a, b and c.
E)   Both a and c.F) B) and D)
G) A) and B)

Question 8

A large organisation sets up a private web site for sharing information securely with its suppliers. This web site is an example of an:

Accepted Answer

A)   internet.
B)   extranet.
C)   intranet.
D)   outernet.E) A) and B)
F) A) and C)

Exam 12: Digital Marketing

'Bricks and Mortar' retailers such as Gerry Harvey clam that they have been disadvantaged by the rise of e-marketing. Consumers however, have gained a number of advantages from e-marketing including:

Correct Answer
verified

A large organisation sets up a private web site for sharing information securely with its suppliers. This web site is an example of an:

Correct Answer
verified

While setting up the Myer website for online purchases, the Myer online-marketing department manager learned that:

Correct Answer
verified

Paid advertising that appears similarly to a search result on a search engine page is:

Correct Answer
verified

Which of the following statements best describes Web 2.0?

Correct Answer
verified

The GDPR was legislation passed in the European Union (EU) in 2018, aiming to address the transfer of personal data of EU citizens, and its use by organisations. This is a measure to address:

Correct Answer
verified

A university student is trying to earn some extra money on the side by offering some tuition help for specific topics. They advertise this on local pages like Gumtree and Facebook Marketplace. This is an example of:

Correct Answer
verified

Correct Answer
verified

Exam 12: Digital Marketing

'Bricks and Mortar' retailers such as Gerry Harvey clam that they have been disadvantaged by the rise of e-marketing. Consumers however, have gained a number of advantages from e-marketing including:

Correct AnswerverifiedShow Answer

A large organisation sets up a private web site for sharing information securely with its suppliers. This web site is an example of an:

Correct AnswerverifiedShow Answer

While setting up the Myer website for online purchases, the Myer online-marketing department manager learned that:

Correct AnswerverifiedShow Answer

Paid advertising that appears similarly to a search result on a search engine page is:

Correct AnswerverifiedShow Answer

Which of the following statements best describes Web 2.0?

Correct AnswerverifiedShow Answer

The GDPR was legislation passed in the European Union (EU) in 2018, aiming to address the transfer of personal data of EU citizens, and its use by organisations. This is a measure to address:

Correct AnswerverifiedShow Answer

A university student is trying to earn some extra money on the side by offering some tuition help for specific topics. They advertise this on local pages like Gumtree and Facebook Marketplace. This is an example of:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified