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Which increases the chances of turning the visitors into leads and final conversions


A) Non Qualiy traffiic
B) Quality Traffic
C) Assumed Traffic
D) Static Traffic

E) B) and C)
F) All of the above

Correct Answer

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Which of the following is not a standard in online advertising?


A) Referral Links
B) Dynamic Banner
C) Signal
D) Banner

E) None of the above
F) A) and B)

Correct Answer

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C

  was launched in year 2003


A) LinkedIn
B) Instagram
C) Twitter
D) Whatsapp

E) All of the above
F) A) and B)

Correct Answer

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A

What is unique about digital media marketing?


A) Can combine all form of communication
B) Generates contacts quickly
C) Interactive communication
D) All of the above

E) A) and B)
F) A) and C)

Correct Answer

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Where is the digital marketing commonly takes place ?


A) Social Media
B) Traditional Media
C) Print Media
D) None

E) A) and C)
F) C) and D)

Correct Answer

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Social Media campaign includes the following softwares or applications?


A) Bing
B) yahoo
C) Facebook
D) webportal

E) B) and C)
F) B) and D)

Correct Answer

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Which platform has full rights to edit and delete the


A) Juggle Platform
B) Regonal Platform
C) PaidPlatform
D) Owned Platform

E) A) and D)
F) A) and C)

Correct Answer

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  is a paid advertisement on digtal media


A) Pay per click
B) Router
C) WOM
D) None

E) C) and D)
F) B) and C)

Correct Answer

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Use of social media in digital marketing is


A) social conversion
B) social media optimization
C) social platform
D) socal sites

E) B) and D)
F) None of the above

Correct Answer

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Web Audience Measurement (WAM) is an audience measurement and website analytics tool


A) internet usage
B) TRP
C) show division
D) flag

E) None of the above
F) B) and C)

Correct Answer

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Who is the CEO of Twitter ?


A) Mc Luhan
B) Richard Flair
C) Jack Dorsey
D) Ellen Jose

E) A) and D)
F) A) and B)

Correct Answer

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E- mail marketing is also a form of


A) Measure Marketing
B) Digital Marketing
C) Offlne
D) Degree

E) A) and D)
F) A) and C)

Correct Answer

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B

What is the process to generate more traffic on web


A) SEM
B) SEP
C) SEQ
D) SEU

E) All of the above
F) C) and D)

Correct Answer

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Visibility is reaching out to your


A) company
B) otential customers
C) agency
D) data

E) A) and C)
F) A) and D)

Correct Answer

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Which one of these is not a social media site ?


A) Twitter
B) Instagram
C) Google
D) Skype

E) A) and D)
F) A) and B)

Correct Answer

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When was the Facebook found ?


A) 2002
B) 2003
C) 2001
D) 2004

E) A) and D)
F) None of the above

Correct Answer

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Which one of these is not a photo sharing social media platform ?


A) Instagram
B) Snapchat
C) Pinterest
D) Youtube

E) None of the above
F) B) and C)

Correct Answer

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Which rule applies in engaging the traffic


A) The Rule of 30 seconds
B) The Rule of Visibility
C) The rule of Goal
D) The Rule of 59 seconds

E) B) and C)
F) A) and D)

Correct Answer

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It is important to determine audience demographics and develop targeted ads when


A) Digital Media
B) Traditional Media
C) Communication
D) None

E) B) and C)
F) All of the above

Correct Answer

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Which social network is considered the most popular for business to business marketing?


A) Facebook
B) Orkut
C) Ryze
D) LinkedIn

E) All of the above
F) C) and D)

Correct Answer

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