A) Preparing your argument before you present it
B) The research that goes into a needs assessment
C) Selecting a target that will be easily persuaded by your argument
D) Priming a target to pay more attention to your argument
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Multiple Choice
A) Developing the strategy and pretesting the message
B) Monitoring results and refining the strategy
C) Purchasing ad time
D) Implementing the campaign
E) All of the above are stages
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Multiple Choice
A) Highlighting
B) Selecting
C) Editing
D) Funding
E) Distracting
Correct Answer
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Multiple Choice
A) persuasive, pre-suasive
B) contextual, format
C) persuasive, presentation
D) substantive, contextual
Correct Answer
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True/False
Correct Answer
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Multiple Choice
A) Choose the approach that will be most convincing for your target
B) Choose the approach with which you have the most experience
C) Always present in person, advocacy is only effective face-to-face
D) Use each step progressively, write a letter, call, and then follow up in person
Correct Answer
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Multiple Choice
A) If your time is limited, limit the amount of detail you give
B) If your time is limited, use as much detail as possible to strengthen the message
C) If your time is limited, do not change the amount of detail, change the structure of your message
D) If your time is limited, ask for a second session so that you can give your presentation in full detail
Correct Answer
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Multiple Choice
A) Letter to the editor
B) Editorial
Correct Answer
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Multiple Choice
A) Information?Public Opinion?Media?Decision-Makers
B) Decision-Makers?Information?Media?Public Opinion
C) Public Opinion?Information?Media?Decision-Makers
D) Information?Media?Public Opinion?Decision-Makers
Correct Answer
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Multiple Choice
A) people are more likely to protect themselves from negative events than to push for positive outcomes
B) people are more likely to push for positive outcomes than want to hear about negative events
C) people are more likely to want only positive information and negative outcomes should not be discussed
D) people want to hear about negative events, only when equally balanced by positive outcomes
Correct Answer
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