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Exam 6: Consumer Buying Behavior

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Question 111

Multiple Choice

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A culture can be divided into subcultures according to

A) personality characteristics of individuals in that culture.
B) motives that members of that cultural group have for their behavior.
C) geographic regions or human characteristics, such as age or ethnic background.
D) income levels.
E) information to which consumers allow themselves to be exposed.

F) A) and D)
G) A) and E)

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Question 112

Multiple Choice

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In the consumer buying decision process, the information search stage

A) yields a group of brands that a buyer views as possible alternatives.
B) involves a buyer becoming aware of the need for a product.
C) is not necessary when the buyer is involved in extensive decision making.
D) occurs immediately after evaluation of alternatives.
E) is lengthy for routine response buying behavior.

F) B) and D)
G) A) and D)

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Question 113

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Jeff needs to buy his textbooks for the coming semester of college. It is only two weeks before the first day of class, and he still has not made a purchase. Jeff wants to buy them somewhere other than the bookstore since he is still living at his parents' home and won't be on campus until the day before class. Jeff goes online and looks for sites that sell the textbook. Then he remembers that one of his friends had said something earlier about finding the book for a great price. Jeff then calls his friend to get the name of the site. In terms of Jeff's buying decision process, his going online to look for sites was part of _______, and his calling a friend was ______.

The values, needs, interests, shopping patterns, and buying habits of various subcultures must be considered if a business wants to succeed.

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

Social classes are referred to as open aggregates of individuals because people can move into and out of them.

Scenario 6.1 Use the following to answer the questions. Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others. Refer to Scenario 6.1. The type of decision making that Kate is using to select an auto repair shop would be

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

Maslow's hierarchy of needs is an explanation of how motives operate.

Expecting ethical business behavior reflects our culture.

When a buyer receives information that is inconsistent with his or her beliefs, the buyer may distort the information to bring it more in line with those beliefs.

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

An information input is less likely to reach perceptual awareness if it is related to an event that the person is anticipating.

For which of the following products would a consumer most likely use limited decision making?

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of

Cognitive, affective, and behavioral are the three major components of

Situational influences would likely not affect a high school senior searching for a college or university to attend.

Which of the following products would probably require extended decision making before a purchase?

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____ set.