Question 1

A social networking audit

Accepted Answer

A)  measures the costs of maintaining one's Facebook and other social media accounts.
B)  predicts the returns from maintaining social media contacts.
C)  examines the net worth of people in one's group of social media contacts.
D)  examines each person in a social media contact group, to learn that person's work, available resources, and potential for creating mutual benefits.E) A) and B)
F) All of the above

Question 2

Webpages should be written in clear, simple English because

Accepted Answer

A)  current reading skill levels are very low
B)  material is harder to follow on screen than in print
C)  not every reader speaks English as a first language
D)  webpage words must compete with visuals on the screenE) C) and D)
F) A) and B)

Question 3

Social media usage at the workplace

Accepted Answer

A)  entails risk for employees and employers.
B)  entails no risk for employees or employers
C)  is encouraged by employers to boost morale
D)  permits a constant flow of trustworthy, useful informationE) B) and C)
F) A) and D)

Question 4

Web writer Geraldine Eliot recommends

Accepted Answer

A)  creating a persona or audience for a website's intended audience
B)  writing for the widest possible audience
C)  writing for those readers who are intensely interested in the site's subject matter
D)  filling each page with visualsE) A) and B)
F) A) and C)

Question 5

In Chapter 25, Paul Heron says that effective webpages engage visitors within

Accepted Answer

A)  5 seconds.
B)  10 seconds or less
C)  30 seconds.
D)  1 minuteE) B) and D)
F) C) and D) B

Question 6

Podcasting is used

Accepted Answer

A)  by individuals to distribute personal "radio shows."
B)  by companies to discuss their products and services.
C)  by individuals and by companies.
D)  by radio stations that have lost their broadcasting licence.E) B) and C)
F) A) and C)

Question 7

When trying to determine the impact of their social media usage, a company should

Accepted Answer

A)  focus on how its brand image is affected by social media
B)  measure only one social medium
C)  hire an outside firm to create all social media content for that company
D)  use the services of data analytic firms such as Domo, Hootsuite, or Google Analytics to track and analyze its social media usageE) C) and D)
F) None of the above

Question 8

Designers of webpages should consider potential secondary audiences because

Accepted Answer

A)  information on the internet can be updated quickly
B)  search engines can make mistakes
C)  the internet is huge
D)  web-based information is easy to forward to othersE) A) and B)
F) A) and C)

Question 9

Maintaining a Twitter account requires a lot of time and attention, so some companies

Accepted Answer

A)  hire professional Twitterers to post about the company and its products
B)  make a point of "avalanche tweeting" dozens of tweets almost simultaneously
C)  tweet only about product releases and updates
D)  set up social networking committees whose members come from different departmentsE) B) and C)
F) A) and B)

Question 10

Technorati says that about 92 percent of all blogs are created by

Accepted Answer

A)  individual bloggers
B)  small businesses
C)  corporations and big business.
D)  government agenciesE) All of the above
F) A) and D)

Question 11

Jakob Nielsen's research indicates that webpage readers tend to

Accepted Answer

A)  scan a webpage in an F-shaped pattern
B)  focus on visuals that grab attention
C)  wade through long paragraphs if the material interests them
D)  just browse with no particular purpose in mindE) B) and D)
F) All of the above

Question 12

Search engine optimization (SEO)

Accepted Answer

A)  uses key words to make a website show up in search engine queries.
B)  guarantees that readers searching your topic or product or service will come to your site before all others
C)  enhances the readability of your site's content
D)  is the result of an exact science that entices and measures visits to a websiteE) All of the above
F) A) and D)

Question 13

Successful LinkedIn members

Accepted Answer

A)  pay LinkedIn for a prominent place on the site.
B)  maintain a minimum of four versions of their LinkedIn presence.
C)  connect their LinkedIn account to Twitter.
D)  make numerous connections with other LinkedIn members and join business interest groups.E) B) and C)
F) A) and D) D

Question 14

Twitter particularly appeals to people who

Accepted Answer

A)  have short attention spans
B)  don't like reading
C)  are technically adept
D)  have poor writing skillsE) C) and D)
F) B) and C)

Question 15

Regarding webpage visitors, the bounce rate is

Accepted Answer

A)  the degree of interest and excitement experienced by the visitor
B)  how much the visitor's attention is bounced around the screen
C)  the percentage of visitors who purchase products or respond in the way the page designed hoped would happen
D)  the number of visitors who leave a site within a few seconds of landing thereE) All of the above
F) C) and D)

Question 16

Wikis are defined in Chapter 25 as

Accepted Answer

A)  early forms of Hawaiian social interaction
B)  blogs with ties to Wikipedia
C)  well-rehearsed talks
D)  websites where information is collected and updatedE) B) and D)
F) A) and B)

Question 17

Facebook

Accepted Answer

A)  is valuable solely for maintaining one's network of friends and relatives.
B)  has some limited utility for business applications.
C)  can be leveraged for creating and maintaining contacts as part of marketing efforts.
D)  must be combined with traditional marketing campaigns in order to facilitate marketing efforts.E) C) and D)
F) B) and C) C

Question 18

Varieties of weblogs include:

Accepted Answer

A)  RSS feeds.
B)  Twitter messages.
C)  Vlogs.
D)  corporate e-newsletters.E) A) and D)
F) A) and C)

Question 19

Companies can gain maximum benefit from corporate blogs by

Accepted Answer

A)  incorporating video
B)  hiring a dedicated blogger who can help establish the company as a trusted information source
C)  employing a team of bloggers who have varied viewpoints
D)  posting new material every dayE) A) and C)
F) All of the above

Question 20

On-screen "pages" need to meet the following design requirement

Accepted Answer

A)  sentences and paragraphs need to be shorter and more concise than hard copy.
B)  the main point usually appears at the bottom of each screen.
C)  when a topic requires in-depth coverage, the page should be designed to allow readers to scroll down and down for all of the content.
D)  links, navigation bars, and hot buttons should appear only on the home page.E) B) and C)
F) None of the above

Exam 25: Social Media

A social networking audit

Correct AnswerverifiedShow Answer

Webpages should be written in clear, simple English because

Correct AnswerverifiedShow Answer

Social media usage at the workplace

Correct AnswerverifiedShow Answer

Web writer Geraldine Eliot recommends

Correct AnswerverifiedShow Answer

In Chapter 25, Paul Heron says that effective webpages engage visitors within

Correct AnswerverifiedB

Podcasting is used

Correct AnswerverifiedShow Answer

When trying to determine the impact of their social media usage, a company should

Correct AnswerverifiedShow Answer

Designers of webpages should consider potential secondary audiences because

Correct AnswerverifiedShow Answer

Maintaining a Twitter account requires a lot of time and attention, so some companies

Correct AnswerverifiedShow Answer

Technorati says that about 92 percent of all blogs are created by

Correct AnswerverifiedShow Answer

Jakob Nielsen's research indicates that webpage readers tend to

Correct AnswerverifiedShow Answer

Search engine optimization (SEO)

Correct AnswerverifiedShow Answer

Successful LinkedIn members

Correct AnswerverifiedD

Twitter particularly appeals to people who

Correct AnswerverifiedShow Answer

Regarding webpage visitors, the bounce rate is

Correct AnswerverifiedShow Answer

Wikis are defined in Chapter 25 as

Correct AnswerverifiedShow Answer

Facebook

Correct AnswerverifiedC

Varieties of weblogs include:

Correct AnswerverifiedShow Answer

Companies can gain maximum benefit from corporate blogs by

Correct AnswerverifiedShow Answer

On-screen "pages" need to meet the following design requirement

Correct AnswerverifiedShow Answer

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D

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C

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