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Distribution, price, promotion, and product are all elements of:


A) marketing strategy.
B) the marketing mix.
C) a target market.
D) a consumer good.
E) a business strategy.

F) B) and E)
G) A) and D)

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A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. What are the essential variables that the marketing manager combines?


A) Product, price, distribution, and promotion variables
B) Marketing environment variables
C) Target market variables
D) Product, price, and customer variables
E) Customer and promotion variables

F) B) and D)
G) A) and B)

Correct Answer

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